From Edie: Email list segmentation helps authors improve deliverability, reach the right readers, and boost book sales. Learn a simple, practical system you can start today.
Email List Segmentation for Authors: How to Reach Readers and Increase Sales
by Kate Huff @KateOliviaHuff
"Grow your email list." No matter what stage of your writing career you're in, you've probably heard these words. Odds are, you've heard them more than once.
But the reality is that a large list doesn't automatically equal more book sales. A healthy, organized list does!
If you're sending the exact same email to everyone, including people who haven't opened a message from you in two years, you could actually be hurting your ability to reach the readers who do want your books. And thanks to recent changes from major email providers like Gmail and Yahoo, this isn't something to put off for "someday." It's a right-now issue.
