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by Karen Whiting @KarenHWhiting
In the sales world and probably many other areas, 80% of opportunities are lost due to lack of follow up. The writing industry is very relationship based, so it’s vital to cultivate connections.
We meet people in all sorts of places. They can be potential readers, connectors, or industry professionals. On a plane trip recently, I met a Christian woman who loves reading. I gave her names of authors she might enjoy. Then she shared some difficulties, and I realized I had a book from a friend in my bag. I gave it to her. She emailed when she got home to thank me, and we agreed to pray for one another. That’s a new connection that could blossom into a friendship, or even a fan.
