guest post by Alton Gansky
Years ago Discover magazine ran an article about Amory Lovins (as told to Cal
Fussman). Haven’t heard of him? Neither had I, but he’s made a name for himself
by having innovative ideas about energy, oil, and the like. He’s a physicist,
economist, inventor, automobile designer, and several other things to make
mortals like me feel like gross underachievers.
In the article
he discusses ways to deal with the world’s energy problems, but that’s not why
I mention him. Although I found his thoughts interesting, I found his way of
thinking even more so.
He made a
point by describing a man who walks into a hardware store to buy a drill bit.
Lovins asks, “What does the man really want?”
