How to Write Email Subject Lines That Get Opened: A Guide for Authors
by Kate Huff @KateOliviaHuff
You have half a second to convince someone to open your email. That's it. The good news is that learning to write email subject lines that actually get opened isn't about being a marketing genius. It's about sounding like a friend, not a salesperson.
Think about your own inbox. Do you open every email that slides in? Is there one that causes you to open it quicker than the others?
