How to Get Your Blog Posts Found in AI Search (Not Just Google)

From Edie: Learn how to write blog titles and posts that get discovered in AI search—not just on Google. This practical guide shows writers how to optimize for human readers and AI recommendation systems so your content reaches more of the audience you want to serve.

How to Get Your Blog Posts Found in AI Search (Not Just Google):

A practical guide to writing blog titles and posts that AI can recommend and readers want to click.

by Edie Melson @EdieMelson 

I’ve been blogging for a long time—since 2008—and I’ve seen a lot of changes. Some of the changes have made life more difficult for blogging, and others have actually helped us. I love blogging and the community God has given me through The Write Conversation has brought blessings, friendship, encouragement, and growth in ways I could have never imagined. 

Now isn’t the time to give up blogging, it’s the right time to pivot and learn how to help your words be found in new and different ways. Today I’m going to break it all down and hopefully it will give you some insight and encouragement!

Search engines aren’t just search engines anymore. Readers are increasingly finding content through AI-driven recommendations, such as:

• ChatGPT search queries
• Bing Chat / Copilot results
• Google’s Search Generative Experience (SGE)
• YouTube / Pinterest AI-powered “Idea feeds”
• Social platform search (Instagram, Facebook, TikTok, LinkedIn AI ranking)

The shift is this:

• Google ranks pages.
• AI ranks answers.

Traditional SEO focuses on keywords, formatting, and page structure. AI search focuses on answers and clarity of thought. That means your blog post doesn't just need keywords. It needs clear, structured, useful information that an AI can pull from and summarize accurately.

Here’s how to optimize for AI search:

1. Open with human vulnerability.

AI cannot imitate your exact personal moment. This alone helps you stand apart.

Traditional SEO focuses on keywords, formatting, and page structure.

AI search focuses on answers and clarity of thought.

This means your post needs to:

• Directly answer common questions your audience is asking
• Use headings that match real search phrases
• Write clear, quotable sentences
• Include a short summary section for AI to reference

For example, include questions such as:

• How do I write a blog post title people actually click?
• How can AI help me brainstorm blog title options?

Then answer those questions plainly and conversationally.

2. Write in Clear, Complete Thoughts

AI pulls text from your blog to answer questions.

If your sentences are concise and complete, AI can quote you.

For example, instead of:

Titles matter.

Write:

A blog post title determines whether a reader ever clicks, so it directly impacts traffic, visibility, and engagement.

That’s a sentence AI can use as a response.

3. Include the Exact Questions Your Reader Would Ask

AI search works by matching intent, not just keywords.

So, include questions like:

• How do I choose a blog post title?
• What makes a blog title clickable?
• How can AI help me brainstorm blog titles?

Then answer them directly below.

This signals to AI: This blog post contains the answer.

4. Use Headings That Match Search Queries

Instead of:

Section Title: Strong Titles

Use:

How to Write Blog Post Titles Readers Want to Click

Search (and AI) reads headings heavily. Headings are SEO gold.

5. Add a Short Summary Section

AI loves summaries.

They get quoted frequently in AI search outputs.

At the bottom of your post, include:

Key Takeaway

Write 3–5 bullet points summarizing the entire article.

This is where AI will pull your content to answer queries.

6. Keep Your Human Voice

AI is now producing massive amounts of content.

Your advantage is your story, your tone, your lived experience.

Open with human vulnerability.

AI cannot imitate your exact personal moment. This alone helps you stand apart.

AI also favors posts that show human presence—a personal story, experience, or example—because this signals that the content has emotional and lived depth. So your opening anecdote is more important now than ever.

Thoughts to Ponder About Blogging in 2025 and Beyond

So, should this change the way you and I write? My thought is NO. However, it does change the way we format and organize what we write. 

Now it’s your turn, what are your thoughts? How has AI affected what you find and click on the Internet?

Don’t forget to join the conversation!

Blessings, 

Edie

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How to Get Your Blog Posts Found in AI Search (Not Just Google) from @EdieMelson (Click to Tweet)

Edie uses the truths God has taught her as an author, photographer, and blogger to encourage others. She’s learned to embrace the ultimate contradiction of being an organized creative. As a sought-after speaker, she’s empowered and challenged audiences across the country and around the world. Her numerous books reflect her passion to help others call on God’s strength during challenging times, often using creativity to empower this connection. She also knows the necessity of Soul Care and leads retreats, conferences, and workshops on ways to use creativity to help strengthen our connection with God. 

She and husband Kirk have been married 43+ years with three grown sons and four grandchildren. They live in the foothills of the Blue Ridge Mountains and can often be found with their big black dog hiking the mountains.