Why Every Writer Needs an Email Signature Line for Book Marketing

From Edie: Discover why every writer should use an email signature line as a powerful book marketing tool. Learn how to set it up and turn emails into promotion.

Why Every Writer Needs an Email Signature Line for Book Marketing

by Edie Melson @EdieMelson

In today’s fast-paced digital age, writers can’t afford to miss marketing opportunities. Unfortunately, I still see too many authors doing just that—especially with something as simple (and powerful) as their email signature line.

Think of it this way: if you’re already sending emails—to editors, event planners, readers, or other writers—why not let every message work a little harder for you? Your email signature line is prime marketing real estate, and it’s sitting there waiting for you to use it.

What’s an Email Signature Line?

If you’re new to the concept, an email signature line (sometimes called a sig line) is the text automatically generated at the bottom of your outgoing emails. It usually appears just below your name, and it can include links, contact information, and even your latest project.

Most email programs make it easy to set this up. Simply go into your settings, look for “signature,” and create a block of text that will automatically appear at the bottom of every message you send.

Why It Matters for Writers

Adding your blog, website, books, or social media links in your signature line has one big benefit: visibility. Without extra effort, you’re helping people:

• Find your blog or website.
• Buy your books.
• Follow you on social media.
• Connect with your latest projects.

In short, it makes it easy for people to engage with you beyond the email exchange. And when it comes to marketing, easy wins every time.

What to Include in Your Email Signature Line

Here are the essentials every writer should consider:

• Your name (or pen name). Be consistent with how you appear in print and online.
• A link to your website. This should be your “home base.”
• Your blog address. If it’s separate from your website, include it.
• Social media links. Choose 1–2 you’re most active on (Twitter/X, Facebook Page, Instagram, LinkedIn, Threads, etc.). Don’t overload people with every platform under the sun.
• Your latest book link. If you’re published, make it easy for readers to find and purchase your work. Bonus points if you link directly to your Amazon or Bookshop.org page.
• A professional tagline or short bio. Just one line that reminds people who you are and what you write.

Pro Tip: Always make sure your links are clickable. Don’t just write: Follow me on Twitter, @EdieMelson. Instead, hyperlink directly to your profile so readers can click and connect immediately.

What NOT to Include

Sometimes less is more. Avoid these common mistakes:

• Overloading with graphics. Except for one book cover, skip images. They slow down email loading and often get blocked by spam filters.
• Making it too long. Keep it under 15 lines. Short, clean, and scannable works best.
• Using outdated links. Check your signature regularly to make sure your blog, website, and book links are current.

Don’t Forget All Your Devices

Here’s where I see even seasoned authors slip up: they set up a beautiful email signature on their computer but forget about their phone or tablet. If you send emails from it, it needs a signature! That includes:

• Cell phones
• Tablets
• E-readers
• Secondary email accounts

Remember that consistency builds professionalism.

Bonus: Modern Add-Ons to Consider

Since I last wrote about this back in 2016, a few new best practices have emerged. Depending on your needs, you may also want to add:

• A link to your newsletter sign-up. Growing your email list? This is free, non-intrusive promotion.
• A professional headshot (small and optimized). Use with caution, but for certain business-oriented writers, it can help with brand recognition.
• A scheduling link. If you regularly book meetings or podcast interviews, a Calendly or Book Like a Boss link can save you time.

Sample Email Signature Line (from Edie Melson)

Edie Melson

Author | Blogger | Speaker

🌐 Website: www.EdieMelson.com

📖 Blog: The Write Conversation

📚 Latest Book: Soul Care When You’re Weary — Buy on Amazon

📩 Newsletter: Subscribe Here

🔗 Connect with me:

• Facebook
• Instagram
• Twitter/X
• LinkedIn

"Find your voice. Live your story.”

Your Turn

Your email signature line is one of the simplest ways to market yourself without adding more to your to-do list. Take 10 minutes today to polish yours. Then—don’t forget—set it up on all your devices. What questions do you have about setting up an email signature line? Or what’s the most creative thing you’ve seen included in one? Share in the comments section below

Don't forget to join the conversation!

Blessings, 

Edie

TWEETABLE

Why Every Writer Needs an Email Signature Line for Book Marketing from @EdieMelson (Click to Tweet)

Edie uses the truths God has taught her as an author, photographer, and blogger to encourage others. She’s learned to embrace the ultimate contradiction of being an organized creative. As a sought-after speaker, she’s empowered and challenged audiences across the country and around the world. Her numerous books reflect her passion to help others call on God’s strength during challenging times, often using creativity to empower this connection. She also knows the necessity of Soul Care and leads retreats, conferences, and workshops on ways to use creativity to help strengthen our connection with God. 

She and husband Kirk have been married 43+ years with three grown sons and four grandchildren. They live in the foothills of the Blue Ridge Mountains and can often be found with their big black dog hiking the mountains.