10 Ways to Boost Your Blog Visibility Using Pinterest

by Ginny Cruz, MPA, PT

You've written a beautiful blog, but notice in your site's statistics that few people have read it. All that work to compose, edit, and get it online failed to reach your target audience. What's a writer to do? I suggest using Pinterest to find more organic readers. 

Pinterest is unlike Facebook and other social media sites. It is not classified as social media. It's a visual search engine. Think of Google with pictures. Users go to Pinterest to find ideas and dream of a better life. One expert on Pinterest marketing said, "Pinterest is about who I want to be." And that's why you want to get your content in front of those people. They may want a better prayer life, book ideas for their grandchildren, or parenting tips. It's more than recipes and to-die-for kitchens. 

According to a quick Google search, Pinterest has 450 million monthly users. Sixty-nine percent are female, and the largest audience segment is ages 25–34. The reach is worldwide. Over the past few years, my readers at ginnycruz.comhave come from ninety-two countries. Pinterest has been a driver of much of that traffic.

How to Get Started Increasing Blog Visibility

• 1. Set up a Pinterest account. For authors, I recommend using your name. 

• 2. Use a professional headshot as your profile picture

• 3. Create a header image that tells readers who you are. 

• 4. Use a few descriptors in your profile that describe you. Mine are pediatric physical therapist, author, mom, and I help moms.

• 5. Build a Pinterest pin. Pinterest images are called pins. I use Canva Pro for this, as it has templates. You can also create a pin directly on Pinterest. 

• 6. Use an image related to your blog's content. I use my blog’s featured image. 

• 7. Create a short title and description of your content to tease readers. Use keywords and phrases related to your blog content.

• 8. Add a link to the blog post you are featuring. For example, my Pinterest pin, 7 Ways Screens Harm Your Child, links directly to that post. You want the reader to click on your pin and go directly to the content. They'll move on if they have to click around your website to find it. 

• 9. Share your Pinterest pin on your other social media sites. You'll need to resize it to fit the image parameters of Facebook, Instagram, X, etc. Canva Pro allows you to easily resize them without manually entering new dimensions. 

• 10. You can also make a couple of pins with related images and colors (stay within your brand colors and fonts). Each pin will link back to your blog. When you resize these pins, you've created memes for all your other social media sites without making new ones. For example, you can resize and share one pin on all your other sites. That's a huge time saver.

While most writers dislike marketing their blogs or articles, Pinterest is an easy and fun way to get your God-inspired words to your future readers, no matter where they live. I have readers in communist countries, and God has your readers in hard-to-reach places, as well.

Want more ideas? Look at how DiAnn Mills uses Pinterest to share her writing. 

If you use Pinterest, please share your ideas with us. 

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10 Ways to Boost Your Blog Visibility Using Pinterest from Ginny Cruz on @EdieMelson (Click to Tweet)

Ginny Cruz, MPA, PT is a pediatric physical therapist, early intervention specialist, and award-winning author. Her writing encourages and teaches moms simple and effective ways to help their baby meet developmental milestones. In addition to writing, she enjoys hiking, reading, and camping with her husband. Find out more at ginnycruz.com, Instagram, or Facebook.