A Freelance Writer's Best Tool: Interviewing Skills

by Linda Gilden @LindaGilden

One of the greatest tools we have as article writers is the interview. You do not necessarily have to do an hour-long interview to receive great benefit to your articles. Quotes from individuals strengthen your point and let your readers know that even if you are not an expert on the subject you know people who are well-versed and you work hard to make the connection.

Here are several reasons the interview helps the article writer make articles stronger.

• The opinion of someone else validates your subject and adds value to the material. Interviewing someone who is knowledgeable in your subject broadens the scope of your reach and helps more people to personally identify with your subject.

• An expert brings extra meaning to your article and gives credibility to your subject. Even

• if your article is not an academic one, having a quote from an expert let’s the reader know that there is deeper knowledge to be had if they want to pursue it.

• Quotes show how your subject can be applied to daily life. If you are writing an article 

• on depression, yet you have never experienced depression, having a quote or a sidebar from someone who has gone through depression will bring the human element into your writing. Likewise, if you are writing on running marathons and have never run one, seek out a marathon runner who can not only read your article and verify key elements, but he or she can also provide firsthand experience to illustrate your points.

• Often when you interview someone for a quote to go in an article, you find an aspect of the subject that you didn’t even think to include. So, talking to others helps you strengthen your outline and not leave out important parts.

• Those you include in your article will help spread the word about your writing.

Even if you only contact someone for a quote, remember your manners and be respectful of their time. Be sure to write a thank you note. Send them a copy of the published article and let them know where they can get copies or find it online. 

If there are parts of your conversation you aren’t able to use for this article, file it away to use another time for a different article. Never throw anything away because you never know when you may have an opportunity to use it!

Every article you write will build your platform and increase your name recognition. Because articles are shorter than a book doesn’t mean they are less important. Every word you write will be valuable to some reader and make them want to learn more about your subject.

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A Freelance Writer's Best Tool: Interviewing Skills, tips from author @LindaGilden on @EdieMelson (Click to Tweet)

Linda Gilden is an experienced, bestselling writer, speaker, award-winning editor, marketer, and speaking coach, ghostwriter, and writing coach. Author of 40 books and 2,000+ magazine articles, Linda appreciates a great story. She believes with our stories, we can change the world one word at a time and loves to encourage others to do that through writing coaching and personal tutoring. Her newest book was released in November: TRADING SHADOWS: EXCHANGING A LIFE OF SECRETS, FEAR, AND DOUBT FOR A LIFE OF FREEDOM WITH THE ALMIGHTY.