Book Marketing with Short Videos and Clips

by Karen Whiting @KarenHWhiting

AI is making it easier to extract short video clips that can be great as reels of longer if desired. These can catch on fast and reach a larger audience than your longer videos, podcasts, and TV interviews you post. Instead of going through the long video and editing out clips, it is done in seconds. These can be thirty seconds to three minutes. 

Creating Clips Using AI

Check out AI software that creates clips for free like vidyo.ai or try a free trial period with descript. It's easy to choose the video orientation for landscape or portrait or to choose a split screen when there are two people in the video. 

In descript you can also edit videos and audio with the text itself. That makes it easier to cut out fillers like ums. Vidyo.ai will randomly create 8 short clips to the length you set and 5 chapters that may be up to five minutes. Each clip lists the running time in seconds, allows you to change the template used, and can generate the transcript to use that as a short blog post teaser, or 

AI will also add the spoken words to the video and that's helpful on shorts. If you name your website page make sure it contains the correct spelling. This helps with social media that will not share the audio unless it is on a separate track.

Another way to create short clips is on Canva. You can use images with text and let it create the video, or add a voice over. You can also embed a short video clip in the video you are creating. These take minutes to make, especially if you let the AI within Canva come up with the images in the elements section. Simply describe the image needed and scroll through the graphics, photos, and short videos for what to use.

Posting Clips on Social Media

Laine Lawson Croft who produces the Warfare Parenting and Livin' Lively with Laine podcasts considers these among her most valuable tools. She can have vidyo.ai pull shorts from her podcast and that immediately gives her three posts to use for the week as stories on Facebook. The shorts greatly increased her viewer engagement. She uses cockatoo.com for transcription and pulls her blog posts off the transcription. She also pulled clips from her free video class and continues to repost those.

Once created it is easy to post the clips on Instagram, YouTube and other channels. Once it is on YouTube you can click share it and immediately add it to any social media you connected to YouTube.

Use the clip to bring people to the linger video. Add that in the comments on the platform so people who like the clip can watch the full video. In the comments add links to the book, your website, or other place to continue connecting to the viewer.

Marketing Focus

There are many ways to use the clips and they will go across many platforms. Video is still king so it's great to create these clips after interviews, workshops, and other videos you or someone else created with you in it.

• Let the clips be better than a calling card! Use these clips to create awareness, add to a PPT as an introduction or to showcase more about you. 
• Engage with your audience with clips. Ask a question in the comments to start a conversation or invite them to subscribe to your newsletter.
• Promote the related book in the comment section with a few other reasons the book will meet their needs.

Types of Shorts to Create

Keep shorts to one minute or less. Make clips about contents of the book, something meaningful in your life your followers might enjoy such as your recent trip overseas, or a book trailer of an upcoming release or a short of you reading a few paragraphs from a book. You can also share about your writing life, why you wrote the book, workspace, or what you do when you need a break from writing to build a personal connection.

If like me, you have books that include crafts, cooking, or other visual elements, do videos about those too. That's when you may need the chapter/longer clips to post.

Call to Action

With the short or the comment section, ask viewers to sign up for something, review the book, link to a landing page, or buy the book or join the launch team. It's important to add those calls to action to motivate listeners to respond to the clips.

Shorts for ads

Short clips done well can make great ads too for FB, amazon, and other platforms. To be effective, make sure the first 10 seconds will grab attention. That's how long it takes for a viewer to decide to stop or continue watching.

We are still at the beginning of harnessing the power of AI in marketing but for those who don't like marketing, it really saves time and does a lot of work for you.

TWEETABLE

Book Marketing with Short Videos and Clips from author @KarenHWhiting on @EdieMelson (Click to Tweet)

Karen Whiting (WWW.KARENWHITING.COM) is an international speaker, former television host of Puppets on Parade, certified writing and marketing coach, and award-winning author of twenty-seven books for women, children, and families. Her newest book, The Gift of Bread: Recipes for the Heart and the Table reflects her passion for bread and growing up helping at her grandparent’s restaurant. Check out her newest book Growing a Mother’s Heart: Devotions of Faith, Hope, and Love from Mothers Past, Present, and Future. It's full of heartwarming and teary-eyed stories of moms.

Karen has a heart to grow tomorrow’s wholesome families today. She has written more than eight hundred articles for more than sixty publications and loves to let creativity splash over the pages of what she writes. She writes for Crosswalk. Connect with Karen on Twitter @KarenHWhiting Pinterest KarenWhiting FB KarenHWhiting.