Etiquette Basics When Sharing Online Content

by Edie Melson @EdieMelson

A lot of people have asked me to share a blog post about the online etiquette for mentioning and/or sharing content online. 

Mentioning and sharing content from sites we find valuable is the ultimate compliment, and a great way to encourage other bloggers and writers. 

Before we begin, let me clarify something. Sharing links or a short quote from another site isn’t a copyright infringement. 

The Basics of Sharing Online Content

The first thing we need to remember when sharing a link to content owned by someone else is that we are giving them free word-of-mouth recognition. It’s exactly like saying something nice about a physical business (or church, charity, school, etc.) and giving the address so the person you’re talking to can find it if they want to visit.Second, we never need to worry about sharing the title of something—blog post, article, book, website, etc. Titles cannot be copyrighted so there’s no way that can be construed ad negative behavior.Third, if someone has something visible to the public online, then it’s legal to share. 

Etiquette Basics

When I’m sharing someone else’s content—either in social media or quoting them in a blog post or article—I do my best to make sure no one thinks I’m sharing something I created. For example, if I’m sharing DiAnn Mills’ blog post about Master Plotting, then I’m going to mention her name as the author. 

For a blog post or article, it looks like my reference to DiAnn’s post in the paragraph above. I make sure those who read that sentence know I’m referring to something written by someone else.

In a social media update it looks like this:

Great blog post from @DiAnnMills about Master Plotting on @BRMCWC http://www.blueridgeconference.com/master-plotting/

The social media update above lets readers know immediately that the material I’m referring to is written by someone else. It also goes a step further in that it also mentions the site where the material is presented. That’s only necessary if the site isn’t the website of the author. If the article written by DiAnn Mills was on DiAnn’s website, I wouldn’t have mentioned her twice.

Sometimes you won’t have room to mention the author and the website because of update-length restriction on certain platforms, like Twitter. In that case, use your discretion. I usually mention the author if I just have to choose one, but not always. 

What NOT to Do

There are some things you’ll want to avoid doing—either because they’re poor etiquette or an outright violation of copyright.

1. Try to avoid mentioning a person, product, or place in a negative light. There may be times when you are tempted to bend this rule, but I recommend you do so only after a lot of thought and consideration. Don’t EVER post something negative without pausing to see if you’re ready to deal with the fallout.

2. Don’t repost someone else’s material without prior permission. You can quote a sentence or two from a blog post or article, but that’s it. After that, you need to contact the author and receive their permission. This is true even if they have an older blog and there’s a REPOST button still included. 

The reason you don’t want to repost without permission is because of Google’s definition of plagiarism. Google considers defines any repeated post or article as plagiarism, even if it’s the author who is repeating the information. 

3. If the information you want to share is in a private or limited membership group of any type, you should never share the information publically without prior permission. For example, many authors send out newsletters. The best newsletters contain additional information that the author doesn’t share publicly. Another example would be if you’re in a private Facebook group, information shared in those groups is implicitly understood to be PRIVATE. It’s the worst breach of etiquette to release the information from either source, publicly.

Bottom Line

Sharing a link to someone else’s—public—online work is a great thing to do. It’s one of the best ways to support another author. With these guidelines firmly in mind, you can share without fear of doing something wrong. 

Now it’s your turn, do you have any questions about online sharing? Or, have you ever had a sharing experience you’d like to . . . uh . . . share? LOL!

Don’t forget to join the conversation!

Blessings,Edie 

TWEETABLE

Etiquette Basics When Sharing Online Content, tips and tricks from @EdieMelson (Click to Tweet)

Edie Melson is a woman of faith with ink-stained fingers observing life through her camera lens. She’s a writer who feels lost without that device & an unexpected speaker who loves to encourage an audience. She also embraces the ultimate contradiction of being an organized creative. She knows the necessity of Soul Care and leads retreats, conferences & workshops around the world on staying connected to God. Her numerous books, including the award-winning Soul Cares eries & reflect her passion to help others develop the strength of their God-given gifts. Her blog, The Write Conversation is recognized as one of the top 101 industry resources. 

She and husband Kirk have been married 40+ years and raised three sons. They live in the foothills of the Blue Ridge Mountains and can often be found hiking—with Edie clinging to the edge of a precipice for the perfect camera angle and Kirk patiently carrying her camera bag and tripod. Connect with her on her website, WWW.EDIEMELSON.COM and through social media.