Four Important Reasons Book Sales Matter to Authors & Speakers

by Linda Gilden @LindaGilden

What a thrill it is to walk in an event or a bookstore and see your book on display for the first time. Your name on the cover makes you swell with pride and joy and thankfulness. You have waited so long for this day and can’t wait to see people crowded around the table to purchase their copy.

When asked what the greatest impact of selling your books is, many authors will look shocked at the question. “Why, to make money, of course!”

But there are other reasons to be interested in book sales.

4 Reasons Book Sales Matter

• 1. Yes, your book sales can increase your income. And for most authors that is a big help to their finances. But if increasing your income is the primary reason for wishing for big book sales, you may be a little disappointed. 

• 2. When you are a speaker, your book sales increase the reach of your message. Perhaps someone has attended the event at which you spoke and once she or he heard your message, he wished he had brought his brother, neighbor, or his best buddy. You only have one opportunity to speak but the audience could take a book home to give to their friends and neighbors.

• 3. Books can change lives. Often when someone is dealing with a problem or a situation that is new to them, they search for a book that deals with the subject. Many people who write nonfiction books write about situations they have faced and how they solved their problem. A friend may have helped find the answer or perhaps God had spoken to her with the solution. Many times a book leads to an answer or at least starts the reader onto the correct path.

• 4. Having written a book, often the greatest joy is to be able to meet someone who is dealing with a similar problem and give them a book. That doesn’t create a sale but it lets you know that God is using the book He called you to write.

Writing is such a joy and when you know it is your calling, you get a sense of fulfillment that you don’t get any other way. Enjoy your calling, thank God for it, and use it every opportunity you get to honor Him.

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Four Important Reasons Book Sales Matter to Authors & Speakers, insight from author @LindaGilden on @EdieMelson (Click to Tweet)

Linda Gilden has coauthored 11 books with 5 different coauthors and has #12 and #13 coming out in 2022, adding a new co-author to the list. She loves every one of her coauthors and enjoys collaborating on interesting projects with them. She also has written many books on her own and realizes what a treasure and blessing a good co-author is.