Monday, December 13, 2021

21 Twitter Strategies for Writers in 2022

by Edie Melson @EdieMelson

Yes we’re barreling headlong into the holidays, but it’s never too early to begin compiling a strategy for next year’s social media. 

Below is a list of 21 tips that will help you start the new year off strong in the Twitterverse!

Twitter Strategies for Writers in 2022
1. Make sure your Twitter bio is completely—and accurately filled out. This means including your website and a recognizable headshot for your profile picture. 

2. DO NOT use an auto responder when someone follows you on Twitter. It irritates everyone and is almost universally considered a bad practice. 

3. Update your header with a clearly branded high resolution image. Your twitter header is the long rectangle at the top of your Twitter home page. And remember your brand is bigger than a single book. Yes, include your most recent book, but remember one book isn’t your brand. 

4. When you reply to someone else’s tweet, don’t include a link to your blog. (Yes, I’ve seen this done) Your blog link should be in your bio and if someone wishes to visit, they can find the link. 

5. Learn how to use hashtags correctly. This means limiting yourself to two (maybe three) per tweet, and researching a hashtag before you use it. For instance, there are hashtags that are used primarily for chats. Using one of those hashtags to promote your book will get you lots of irritated attention. 

6. Take time to use the robust search engine on Twitter for help. Unlike other social media networks, there’s a lot of valuable—easy to find—info on Twitter help. Get in the habit of searching there when you have questions.

7. Interact with those who interact with you. If someone makes a comment or answers a tweet you sent out, don’t ignore them. Also, if someone regularly retweets you or shares your posts, look for ways to do the same for them. Remember social media is reciprocal.

8. Along that same thought, follow people back who follow you. There are exceptions to this rule. I make it a point to NOT follow spammers or someone who makes me uncomfortable.

9. Don’t send a direct message to all your followers asking them to buy your book. This is actually a violation of Twitter’s Terms of Service (TOS). Everyone who follows you on Twitter is not your customer. Be smarter than that when it comes to marketing. 

10. Use the new 280 character length strategically. Create a list, use more than one link to show a natural continuity. But be smart. If you can say it effectively in 140 characters, do so. Shorter is still better on Twitter.

11. Also take advantage of the ability to lengthen your DISPLAY name on Twitter. We all know that our user names cannot be longer than 15 characters, but now our display names came be up to 50 characters.

12. Don’t tag someone in a tweet unless it pertains to them directly. If you mention them in your current blog post, yes tag them. Otherwise, don’t. This is another violation of Twitter TOS.

13. Be sure your Twitter feed is populated with updates that are NOT about you. I recommend Edie’s 5 to 1 rule to keep it from appearing to be self-serving. For every 5 Twitter updates you share, only 1 is about you.

14. DO NOT ever buy Twitter followers. This is another practice that violates Twitter TOS. Twitter is serious about protecting those who follow the guidelines and is really cracking down on spam practices. Educate yourself and make sure you know what is and isn’t considered spam. 

15. Always be on the lookout for new accounts to follow. You can do this by searching your followers, followers. We should never assume we’ve come to a place where our Twitter account will continue to grow automatically. 

16. Listen to your instincts. If someone is making you uncomfortable on Twitter, mute or block that account. There are a lot of crazy people out there. Don’t waste time trying to be polite. 

17. Vary your updates. Share a quote, ask or answer a question, put up a picture or a meme. Variety is the spice of life and will help your account grow faster.

18. Schedule and space out your updates. I use Tweetdeck, but Hootsuite and Buffer are also an excellent options to schedule your tweets. 

19. Always include an image. There was a time when tweets were driven by the text. Now a text-only tweet gets lost. 

20. Play nice. Google (and other search engines) cache Tweets, so even if you delete something it’s still available online. You’ll never regret being nice, but being rude or ugly can come back to haunt you years after the original update went out. 

21. Add value, not noise. There is a lot of junk on social media. I try to make sure that the things I share make someone’s life better.

Twitter is still a power house on social media, as long as you use it correctly. Take time to learn the culture and then enjoy the interactions that this network will bring your way. 

Now it’s your turn. I’d love to know what you’d add to many list of dos and don’ts for Twitter. Be sure to share your thoughts in the comments section below. 

Don’t forget to join the conversation


Edie Melson is a woman of faith with ink-stained fingers observing life through the lens of her camera. No matter whether she’s talking to writers, entrepreneurs, or readers, her first advice is always “Find your voice, live your story.” As an author, blogger, and speaker she’s encouraged and challenged audiences across the country and around the world. Her numerous books reflect her passion to help others develop the strength of their God-given gifts and apply them to their lives. Connect with her on her website, through Facebook, Twitter and on Instagram.


  1. Replies
    1. Jeannie, I'm so glad this was helpful! Blessings, E

  2. This is wonderful information, Edie. I have a goal to be more purposeful in my tweeting in 2022, and your post comes just in time.

    1. Kay, I think it's good to have a "check-up" at least once a year. It keeps me on track and corrects any habits that work against me! Blessings, E

  3. Hi Edie,

    Thanks for the helpful tips. I'm trying to improve on Twitter but still feel at sea.

    Can you explain how to use hashtags? You mention one should research hashtags before using them. How does one do that?

    Are hashtags a big enough topic for a future post? (hinting and winking)

    1. Hi Debbie, I think you're right, I need to write a new post about hashtags! Thank you!

      In the meantime, here's the link to a couple of blog posts about hashtags that I think will answer your questions. (You'll probably have to copy and past the link, they're not always clickable here in the comments)

      Blessings, E

    2. Thanks so much, Edie. The links were helpful, particularly the one from 2015. Look forward to a new post about hashtags!