Wednesday, May 19, 2021

Add a Freebie to Your Newsletter

by Katy Kauffman @KatyKauffman28

A free Bible study on Philippians. Three steps to hand lettering (for artwork and journaling). A PDF guide to pitching a book. I couldn’t resist any of these. I gave my email address as they asked, and in my inbox appeared the “happy” I wanted. 


Do you give subscribers a freebie for signing up for your blog or newsletter? 


Writers like to entice readers to subscribe by giving them a free e-book or PDF up front. It’s satisfying to open that welcome email and download the gift. 


But what about in the weeks and months to come? What if a writer gave a free wonderful something every month? Would you sign up for that newsletter? I would. 


The trouble is that giving something of value every month on top of blogging regularly, takes time. The wonderful something we share regularly are the messages that God writes on our hearts. Those messages are likely to appeal to our target audience because we’re talking about how to handle the challenges they are facing. Or we are giving ideas of how to walk with God to the fullest. Of how to know Him more, love Him better, and serve Him well. 


So why would it be worth it to add a freebie every month on top of that? 

Added value. 


How many bloggers are in the world right now? Don’t cringe. In the United States alone, an estimated 31.7 million bloggers exist.1 For all topics and audiences. We may wonder if anyone will find our blog with that many bloggers on the web. But the number of people who view just WordPress blogs every month is 409 million people.2


People do read blogs. 


How many bloggers do you know who give free resources throughout the year, on top of the blog posts they share? I can think of two. 


Help your blog to stand out by giving an extra happy to your subscribers. You can include it in a monthly or quarterly newsletter that is sent separately from your blog posts. Or pick a week to add the freebie to the end of your post in your newsletter service. For me, it would be adding a block of text in a Mailchimp newsletter giving a link to a PDF or including one of the freebies listed below.  


Creating freebies doesn’t have to take a ton of time. If you want to give a free e-book, go for it! What a gift. If you only have an hour to create something, that’s an hour well spent. Here are some ideas. 


10 Freebies You Could Send to Subscribers

  1. Encouraging memes of Bible verses to share on social media
  2. Wallpaper graphics, related to your brand and message, for their phones or computers
  3. A meme or PDF of ten Bible verses related to peace, hope, God’s faithfulness, God’s names, or weathering life’s storms, and so on (If you create a meme, give only the references, so subscribers can use the meme like a Bible journaling guide.)
  4. An invitation to gather in a Facebook group or Zoom meeting to discuss _____ (fill in the blank for your target audience) or celebrate _____ (a holiday)
  5. A PDF page of a beautifully designed “to-do list” planner (using that includes time spent with God and space to record that day’s Bible verse and prayer focus
  6. A PDF page of 5 ideas for daily quiet times 
  7. A series of memes featuring inspiring quotes from your blog or your book
  8. A 30-day Bible reading plan for a topic related to your writing
  9. A witnessing tool like a list of a dozen questions someone may have about God or the Bible with answers and Bible verses
  10. An e-book or a PDF of a topic your target audience is craving, 5-20 pages long or more, based on Scripture and sharing from the heart

When you promote your blog, you can share that you not only provide encouraging posts every week (or how often you blog), but also a freebie every month (or quarter). Not only will readers be blessed by your stories, Scripture verses, and strategies for the Christian life, but they will look forward to the extra “happy” that they will find in their inboxes on a regular basis.


Of the ten ideas I shared, which one would you want to receive the most? I’m leaning toward the list of ten Bible verses on a particular topic. Tell us in the comments, and join the conversation!


If you would like a writer-related freebie every month, subscribe for free to my newsletter called The Lighthouse Connection. I share writing inspiration, tips, and submission opportunities. And the digital freebie. 


Add a Freebie to Your Newsletter - @KatyKauffman28 on @EdieMelson (Click to Tweet)


1 Ogi Djuraskovic, Blogging Statistics 2021: Ultimate List with 47 Facts and Stats, First Site Guide,

2 Ibid. 


Katy Kauffman is an award-winning author, an editor of Refresh Bible Study Magazine, and a co-founder of Lighthouse Bible Studies. She loves connecting with writers and working alongside them in compilations, such as Feed Your Soul with the Word of God, Collection 1 which is a 2020 Selah Awards finalist.

In addition to online magazines, Katy’s writing can be found at,, and three blogs on writing. She loves to spend time with family and friends, talk about art and crafts in her group My Artsy Tribe, and tend the garden in the morning sun. She makes her home in a cozy suburb of Atlanta, Georgia. Connect with her at her blog, Winning the Victory, and on Facebook and Twitter.


  1. This is a great idea! Saving. Thanks, Katy!

  2. These are stellar ideas! Now, I have to move forward and create them!☺️

  3. Great list of things to consider, Katy. I do have a free PDF for signing up on my blog, but I like the idea of also adding one to a newsletter. Thanks for sharing!