Friday, July 31, 2020

The Crown of Excellence for Book Marketing Contest

by Susan G Mathis @SusanGMathis 


Don’t we all want a marketing crown? One that lets us know we’re successful as an author with all the marketing efforts we do? I sure would. But how can we measure that, see that, know that? 

Last year’s debut CAN Crown Awards did just that, and our winners showed us some wonderful results for their work. You can, too.

Measuring marketing excellence, especially as an author has been too elusive for too long. But the Christian Authors Network (CAN) has developed tangible, measurable marketing standards of excellence to help Christian authors know that their marketing for books, book series, or brand if effective. After all, that’s why CAN exists!

Authors are often unsure, fearful, or reticent to tout their marketing work. And every time there’s a new platform to learn, well, our marketing confidence can be shaken. Can you relate?

What if someone showed you what a successful marketing plan looked like and how to plan to succeed by example? What if being recognized for marketing excellence earned an award—a crown— that continued to gain marketing and media attention?

Welcome to the Christian Authors Network #CANCROWN AWARDS. These awards recognize, educate, and encourage excellence in marketing and promotion skills of Christian authors. 

Christian authors want to get their books, book series, and brands out to readers, retailers, and librarians. The messages in those books reflect the love and glory of God. But without an excellent marketing plan that very message may go unread. The #CANCrown Awards recognize authors for their excellence in marketing and media, and being a winner gives you continued credibility long after the contest.

By highlighting stellar examples and recognizing marketing and media expertise, the #CANCrown Awards helps all of us as authors. There are three categories for books, book series, and author brands:
  • Visual Media
  • Broadcasting
  • Web Presence 

These three categories evaluate the author’s physical materials, social media, major media, websites, blogs, and newsletters respectively. Therefore, the purpose of CAN Crown Awards is: To recognize, educate, and encourage excellence in marketing and promotion skills of all Christian authors.

The CAN Crown Awards Celebrate Excellence
in Christian Media and Marketing by Authors.

Time is limited; the CAN Crown Awards close August 31, 2020

Judges are independent professionals with knowledge in marketing and media. Finalists will be announced and will receive finalist logos/badges for their websites and materials. 

The Christian Authors Network will announce the finalists in advance of the Crown Award Celebration. The virtual Crown Awards will be presented in November. Winners (Gold, Silver, and Bronze) will be awarded at the virtual Crown Awards. Presentations will include an overview of each winners’ campaign to an audience of filmmakers, publishing industry, and then out into the public to reach readers, retailers, and librarians.

The Christian Authors Network will also partner with authors to share finalist and winning entries to bring attention to these excellent author marketing plans. We’ll promote the winners through the many  #CANCrown Awards channels of influence—all for the price of entry. 

Award design and entry pages are on the CAN website. 
Cost per entry: $40 CAN Members/$80 non-members.

Access the entry forms on our CAN Website: https://christianauthorsnetwork.com/can-crown-awards/ 

FAQ:
What's CAN? Christian Authors Network. Check us out here: https://christianauthorsnetwork.com 

Hurry! Time’s ticking. We’ll be watching for your entry and will enjoy connecting with you.

Susan G Mathis, Christian Authors Network vice president

TWEETABLE

Susan G Mathis is an award-winning, multi-published author of stories set in the beautiful Thousand Islands, her childhood stomping ground in upstate NY. Her first two books of The Thousand Islands Gilded Age series, Devyn’s Dilemma and Katelyn’s Choice are available now, and she’s working on book three. The Fabric of Hope: An Irish Family LegacyChristmas Charity, and Sara’s Surprise are also available. Visit www.SusanGMathis.com for more.

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