Tuesday, March 31, 2020

6 Tips for Social Media Time Management

by Edie Melson @EdieMelson

Many writers I speak with are doing more than juggling writing and social media—they're also committed to something else full time—a job, family, ministry, etc. Others are torn between family responsibilities and industry requirement. All these individuals have my utmost respect!

Today, I'd like to offer some tips specifically for those in that situation.

Tips for Managing Social Media along with a Full-time Job

While writing IS your priority, small (even tiny) consistent steps with social media can grow an impressive online presence.

The majority of your audience will be checking social media during the day and into evening. Because of this, it’s important to utilize a scheduling program to send out updates while you’re at work during the day.

Use Your Evening to Schedule Updates 
I know many of you don’t have the time to schedule your updates in the morning. The way to get around this is to schedule your social media in the evening. I even do a little of this myself. Here’s an example of what I do. I usually check my social media once before bed. If I happen to see something I’d like to share, instead of sending it out right then, I schedule it to go out the next day. Sure I’m a day late, but if the information is relevant, a day or two isn’t going to make a difference. You could schedule all your updates that way.

Watch the Clock
Many of you mentioned you only have an hour or two to write in the evenings. If you take a full half-hour to work on social media, you’ve used up to half your writing time. That’s unacceptable. If that’s the case, then limit yourself to no more than 15 minutes of social media scheduling. 

Schedule Updates for the Entire Week at One Time
Another way to work around your time-crunch issues is to devote one single evening to all your social media updates for the week. There have been times, when I was on a trip, that I’ve had to do this. Here’s how it’s done. 

I chose Friday to schedule everything for the following week. For me, it was easier and here’s why. Starting the Monday previous, everything that came into my inbox that I thought would be valuable to share, I put into a document. I named the document by the date of the Monday I started collecting—10/31/16, Social Media Updates. Then I saved the document on my desktop, so I’d have easy access. Every time I found something valuable, I clicked on the link to the specific post. I then copied the URL of that specific post and, along with the title or something that would help me remember why I thought that post was valuable, pasted that info into the document. 

I did this Monday through Friday (remember, I’m scheduling this in the evening, so I’ll have info from Friday to include) and plenty to share for the coming week. You could choose any day, even a weekend time to do this, and it would work just as well.

Limit Your Social Media Networks 
With less time to devote to your writing, you have to make sure the time you spend on social media is well spent. You’ll have to discipline yourself to make the most of the time you have. This includes the time you spend interacting on different platforms. I recommend you read and comment on no more than 4 – 6 updates per social media network. AND I recommend you limit yourself to no more than 3 networks. Trying to do too much will result in less visibility.

For example, it’s much better to have a strong presence on 2 networks by sharing 4 or 5 updates several days a week and commenting on 4 or 5 updates several days a week, than only 1 or 2 updates and comments over a 5 or 6 networks. If you choose the latter, you have a much less likelihood of being seen. 

Choose the Most Valuable Networks
By limiting your social media networks to no more than three, you’ll have to decide which 3 make the most sense for you. I still stand by my recommendation of Facebook and Twitter as numbers 1 and 2. After that, I’d choose between Pinterest and Instagram. 

Do What’s Best for YOU
All of these tips are just that, tips. Ultimately, you know what time you have and what priorities make the most sense for you. Take what works and toss the rest. The most important thing is to have a plan. In the past, stumbling along—doing the best I could—has set me back years with my writing goals.

These are my tips, now it’s time for you to chime in. Help each other—and me—by sharing what has and hasn’t worked for you.

Don’t forget to join the conversation!


Edie Melson is a woman of faith with ink-stained fingers observing life through the lens of her camera. No matter whether she’s talking to writers, entrepreneurs, or readers, her first advice is always “Find your voice, live your story.” As an author, blogger, and speaker she’s encouraged and challenged audiences across the country and around the world. Her numerous books reflect her passion to help others develop the strength of their God-given gifts and apply them to their lives.Connect with her on her website, through Facebook, Twitter and on Instagram


  1. Edie,

    Thank you for these valuable insights from your lengthy experience with social media. I use Hootsuite and schedule ahead. Make a plan and stick with it. Your consistency is important. I fill in my grid (plan) for my social media, then one a week I take about 30 minutes and fill in the rest of the grid. It normally happens on a Tuesday and I've got my social media plans set up for the next week. I do fill in my social media plans with some current posts if they happen--but if not that is OK too.

    Just in case people don't know I have over 200,000 Twitter followers and over 18,500 LinkedIn connections but as you suggested I am focused only on a few social media sites. Hope this helps some of you.

    Get a FREE copy of the 11th Publishing Myth

    1. Terry, thank you for sharing your personal approach! Blessings, E

  2. Hi Edie,
    Can you clarify: do you mean 1) several days a week post 4-5 updates and 4-5 comments on up to three networks? So each week across all platforms 75 updates and 75 comments? Or 2) each week across all platforms 15 updates and 15 comments?
    Very much hoping it is the latter!

    1. Sorry for the confusion, it's DEFINITELY the latter! 15 updates and 15 comments. Also, don't be legalistic. Give yourself room to make this work for you and your specific situation! Blessings, E

  3. Hi Edie,
    I use Smarterqueue to manage my social media and it has saved me a TON of time. What I like most about it is that I can post to multiple social media platforms at once and it recycles my posts. Once I set up a schedule, everything happens automatically! (I can always add new links to my feed too.) you can check it out here if you’d like: https://smarterqueue.com/?ref=deg