Friday, January 3, 2020

10 Ways Writers Can Fail Spectacularly at Social Media in 2020

by Edie Melson @EdieMelson

This past year, everywhere you turned someone was offering help on how to succeed with marketing, aka social media. Today I’m going to turn the tables and give you my top 10 ways to guarantee failure in 2020.

Top 10 Tips to Social Media Failure
10. Never follow anyone back when they follow you. Why would you? They aren’t nearly as interesting.

9. Never answer any comments left on your blog. It’s just a waste of time to answer people who don’t know as much as you.

8. Only post social media updates when the mood hits you. After all, you’re too important to be tied to a schedule and update consistently.

7. Never promote anyone in your field or genre. Everyone knows you’re the expert, why would they need anyone else?

6. Always plan your social media updates to show up one right after another. The more updates in a row, the more people will remember you.

5. Never waste an opportunity to promote yourself. People are following you, so of course they want to hear where they can buy your book.

4. Always get even with those who’ve wronged you by calling them out publicly through social networking. After all, you’re only doing everyone else a favor by letting them know the truth.

3. Never repost/retweet anything unless there’s something in it for you. You’re much too important to repeat uninteresting fluff.

2. Always update social media with everyday life. It’s encouraging for others to know you need to take a break and visit the restroom just like an ordinary person would.

And the number 1 way to fail spectacularly with social networking…

...Don’t bother to do it at all. Everyone knows social media is just a fad.

What would you add to my list of what NOT to do with social media? Be sure to leave your thoughts in the comments section below. 

Don't forget to join the conversation,

10 Ways Writers Can Fail Spectacularly at Social Media in 2020 - @EdieMelson (Click to Tweet)


  1. Great post, Edie!
    I would add sent a robotic direc message as soon as somebody follows you (promoting your business, of course).
    What an offputting way to welcome somebody who just followed you.

    1. Ingmar, I SO agree! Thanks for adding to the list - Blessings, E

  2. These are great, Edie! Love your tongue-in-cheek truths!!

  3. I believe that preaches! It's not about us.

  4. You always have great wisdom Edie. :-)

    1. Melissa, you're too kind! Thanks for taking time to stop by, Blessings, E

  5. I'm afraid number six tends to be my thing. I really must work on that! By the way, though a bit late, I wish you a great 2020 =)

    1. Peter, at one time or another a lot of these have been my thing—minus the snark LOL! Thanks for stopping by and Happy Nee Year!

  6. Always collect author cards at the several conferences you’ve attended and lose them in one of your many bags, where they remain unfriended.
    Great article, Edie. Excuse me, I need to go floss.

    1. Renee, GREAT addition! We often forget how valuable those connections are! Blessings , E