by Cyle Young @CyleYoung
Facebook is one of the
primary social media tools for authors. It doesn’t matter if an author is
self-published or traditional published, Facebook provides significant
opportunities for growing and sustaining platform while supporting and
launching book sales.
In a good way. Over the past
few years Facebook has been plagued by spammers and engagement baiting. You may
even have inadvertently posted an engagement baiting post yourself. Facebook
has caught wind of this trend and they have modified their algorithms to
penalize posts that engagement bait. Baiting posts will receive significantly
reduced exposure in an effort to “clean up” the community and provide users with
legitimate and naturally engaging content.
So, what is engagement
baiting?
Vote Baiting
Posts that says things like,
“VOTE for your 2018 writing goals: 1. Get a contract 2. Go to a writer’s
conference 3. Finish your book.” or “VOTE in the comments, which author is
better, Tolkien or Rowling.”
Share Baiting
Posts that says things like,
“Share this post with 10 friends for your chance to win a trip to BookExpo
America!” or “Share this post for a chance to win a free book.”
React Baiting
Posts that says things like,
“Like this post if you read a book this year.” or “Like this if you have ever
seen the movie Harry Potter or read the book.”
Tag Baiting
Posts that says things like,
“Tag your friends who like chocolate!” or “Tag friends who like to read great
books. If enough people tag this post I get a free gift.”
Comment Baiting
Posts that says things like,
“Comment “YES” if you love Dr. Suess as much as I do!” or “Comment “YES” if you
love to read historical fiction!”
Posts like these baiting
posts above are not banned by Facebook, but they will begin seeing stricter
demotions on the platform. As Facebook’s machine learning model progresses, you
can expect to see fewer and fewer of these types of posts in your news feed.
Make sure your Facebook
posts naturally engage your audience. Create content that your friends and
followers want to read, don’t try to bait them into liking or sharing your
post.
TWEETABLES
The battle against #Facebook engagement baiting - @CyleYoung on @EdieMelson (Click to Tweet)
Facebook is cracking down on posts it considers engagement baiting - what not to do by @CyleYoung on @EdieMelson (Click to Tweet)
Cyle Young is an author and literary agent, husband & father of 3. As a self-proclaimed “Binge Writer”, Cyle writes over 30,000 words in a weekend. Get his free Binge Writing video class at www.cyleyoung.com
Not the biggest Facebook fan but I can see why they need to come down on engagement baiting.
ReplyDeleteThanks for the detailed explanation Cyle. Your post helps put perspective on this topic.
You're welcome, Ingmar!
DeleteThanks for the heads up, Cyle. I've never posted one of these, and I'll be sure to guard against it.
ReplyDeleteIm glad to hear it.
DeleteThank you, Cyle for the helpful information.
ReplyDeleteAnytime, Jann!
Deletei fell for these early on, then ignored them - now I delete and/or report them! thanks for highlighting them, Cyle!
ReplyDelete'course part of it is "you can't tell me what to do" reaction! LOL
DeleteI agree wholeheartedly!
DeleteInformative post, Cyle! I do have a question. I do book reviews for publishers, Zondervan and Thomas Nelson. For an honest review, they send me books I can either keep or I can give them away on my blog. Is it still considered a form of baiting if I mention the giveaway on my facebook page? If so, then will the only options for advertising a giveaway be via our email lists and other social media? I never make money off of the giveaways. I even pay the shipping expenses.
ReplyDeleteSally, tag me in one of your posts and I'll let you know my thoughts! :)
ReplyDelete