10 Ways to Market Without the Social Media

Connect through more than just social media

by Molly Jo Realy @RealMoJo68

I get it. People are social by nature, but sometimes you just want to remove the media marketing aspect. Am I right? You’re out with your girlfriends and some teen nearly divides your group in half because he’s reading his text messages instead of watching his steps. Or you miss an important piece of conversation with your dinner partner because the group next to your table is loudly observing the newest YouTube video. Folks, we don’t want to be like them, do we? Heck, no! Can I get a holla, holla?!

But we also want to let people know what it is we do, and how they can find us, yes? So. How can you balance being social (and getting your works out there) without always having to be on media? As always, I’m so glad you asked. 

Here are a few tips for regularly reaching beyond the world wide web:

• Set the timer. Allow yourself to not feel guilty for not being on social media. Lock your phone for an hour and don’t let it distract it. Visit your local coffee house, grab a bite to eat or enjoy a walk in the park. Just don’t go back online until the bell rings.   
• Communicate, old-school style. Pen a letter. Yes, I mean on paper! C’mon. You can’t keep every text message or email sent your way. But I bet you still have a small collection of handwritten cards in your desk. Those are few and far between, and oh-so-cherished.
• Strike up a conversation. Say hi to the cashier. Ask your neighbor how their day is going. Be observant and let others know you’re thinking of them.
• Carry your books with you in a window tote. Instant marketing, and you don’t have to say a word!
• Leave your business card. With the people you talk to. In the free-lunch fishbowls. When someone brightens your day. When you want to brighten someone else’s day.

Put yourself out there, not just your media, and see what kind of return you’ll get on your investment.

Now it’s your turn: How do you share the love when you’re not on social media?

With a magic pen and business cards,

~Molly Jo

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Molly Jo is a writer, editor, social media ninja, and producer of the weekly Firsts in Fiction podcast. She has been featured in children’s magazines, on blogs and devotional websites, and her short stories have earned her awards and scholarships from nationally acclaimed writing programs. She is the founder of New Inklings Press and author of The Unemployment Cookbook: Ideas for Feeding Families One Meal at a Time, and other books available through her website and on Amazon.

Her current work in progress, NOLA, is a location mystery set in New Orleans and is scheduled for publication in late 2017.

You can find her on Facebook, Twitter, Pinterest, Instagram, and her blog, Frankly, My Dear . . .