Monday, July 25, 2016

Grow Your Blog by Using Twitter

by Edie Melson @EdieMelson

I’ve never met anyone who has a blog and doesn’t want it to grow. One of the best ways to see that growth is to spend a little bit of time with Twitter. With the judicious use of Hashtags and a little consistent tweeting you can add another layer to your blog audience. Here’s how:

1. Make certain you have utilized your Twitter profile. People who visit your profile on Twitter will often go a step further and take a peek at your blog. Here are the things you need to have:
  • A picture, preferably a full face shot with a smile.
  • A link to your blog.
  • An interesting and informative bio. 

Use headline techniques to compose tweets
2. Use headline techniques to compose your tweets. These are the basic things to consider:
  • It must provide the reader with a true glimpse of what to expect in your blog post.
  • It needs to resonate with your reader’s urgency.
  • It contains a compelling reason to visit the link.
  • And most important: It does NOT give away the ending. Here’s a post I wrote on how to Utilize Headline Techniques to Compose Social MediaUpdates

3. Plan tweets about your blog within the framework of Edie's 5 to 1 rule. Not familiar with my rule? Here it is again: For every 5 social media updates only 1 can be about you. If the other five updates are valuable to your audience they will come to trust you and be much more likely to visit the links you provide.

Always include at least one hashtag.
4. Always include at least one Hashtag (and no more than three) to expose your tweet to new people. This step is key. If you’re not familiar with Hashtags, visit my post on Twitter Hashtags here

5. Be consistent in your use of Twitter. Try to schedule at least six Tweets every day. You can do this in the morning by utilizing a scheduling program like Hootsuite. 

Using these techniques I’ve increased the visibility of my blog and grown my Twitter followers. These simple steps can work for you as well.

Don’t forget to join the conversation!




  1. Thanks for the post, Edie. Question: How do you schedule your other 4 posts? Do you do quotes or Scriptures? Or share other folk's stuff?

    1. I mainly share things from other people. I've built my platform by promoting others ahead of myself. It seems counterintuitive, but it works. Here's a post with more detailed instruction:

      Great question! Thanks for stopping by, Blessings, E

  2. Great post, Edie! I've learned so much about blogging from you! Question: how do we know/tap into our readers' urgency?

    1. Jeanne, I do it several ways. 1) I ask what I need to know about my blogging topic - or what I needed to know when I didn't have as much experience. 2) I google the topic to see what the main concerns seem to be. 3) I look at the comments left after previous blog posts. Great question! Thanks for asking, Blessings, E

  3. Edie, you always have the best Social Media Tips! Thanks for helping us who are more technologically challenged.

    1. Michelle, I've missed you! thank you so much for your encouragement! Blessings, E

  4. Edie, thank you for these tips. Great post!

    1. Fran, thank you for stopping by! Blessings, E

  5. Edie,

    Thanks you for these solid twitter insights.


  6. Edie,

    Great write up. Especially the part about 1 hashtag but no more than 3. It really messes with readability.

    I'm with Socialdraft. We're an SMM dashboard that schedules to Twitter as well as LinkedIn, Facebook Pages, Facebook Groups, Pinterest, and Instagram. Would love it if you would consider us for future posts. Maybe I can set you up with a trial of our product. If you're interested, drop me a line.