Everywhere we turn we’re hit with the message of how great
social media is. Don’t get me wrong, I love social media. But I didn’t start
out loving it. I began my relationship with this new paradigm by hating it.
I don’t have a background in computers or marketing or
anything that might make social media look interesting. Add to that fact that
I’m a natural introvert, and you have a recipe for a disaster. Truthfully, that
was how my relationship with social media began—as a disaster. Here are, from
my own experience, the top 10 ways to make yourself miserable with social
media.
10. Sign up for Twitter, and keep your tweets
protected. This means you have to approve anyone who follows you. This make
absolutely no sense at all. You’re on Twitter to get your name out there.
Having to approve followers means no one (okay, almost no one) will follow you.
9. Never add to the social conversation. This
means you never comment on Facebook, or Tweet on Twitter or take part in any of
the dialogue. You just follow what’s being said and wonder why social media
isn’t working. For social media to work, you have to wade in and join the fun.
8. Refuse to upload a
picture of yourself as your Twitter avatar. If you just keep the default
Egg Avatar on Twitter you’re telling the world one of two things. You’re a
Twitter newbie and don’t know what you’re doing, or you’re a spammer.
7. Join every new
social media platform that comes out. As of this moment, there are over 107
individual social media platforms, and that number changes by the hour. There’s
no way anyone can reasonably interact on that many. Join Twitter and Facebook,
but beyond that, pick one or two more you like best and concentrate on those.
6. Use Facebook as a
platform to air all grievances. There’s a saying that what happens on the
Internet STAYS on the Internet. It’s true, no matter how much you later regret
an outburst or ill-considered post, it’s there to stay. It’s almost impossible
to erase all traces of something written on the Internet and that’s especially
true with social media. My rule is to NEVER post anything negative on social
media.
5. Spend the bulk of
your writing time doing social media. Yes, social media can help you get a
contract (whether it’s for an article or book). But it won’t help if you can’t
write. Writers need to be spending the majority of time writing and learning
to write, NOT on social media. I recommend writers spend no more than 30
minutes a day on social media.
4. Post all your
social media updates at once, in a short window of time. Yes, this will
insure you get noticed—but not in the way you want. Hogging the stream will
cause your friends and followers to stop interacting with you and even delete
you from their streams faster than almost anything.
3. Just do social media when the mood hits. Posting when you feel like it, instead of working at it consistently is a guaranteed way to fail. Small, consistent steps are a guaranteed route to success.
2. Don’t use an
ancillary program to keep track of social media. I recommend Hootsuite, but
Buffer and Tweetdeck are also viable alternatives. Not sure what I’m talking
about? Then read this post on Hootsuite Basics to see what you’re missing.
1. The best way to make yourself miserable with social media
is to NOT do it. If you don’t give it a try you’ll always be wondering what
you’re missing, and feeling guilty because you know it’s something you should
do.
Now it’s your turn, what part of social media has made you
miserable and how have you overcome it?
Don’t forget to join the conversation!
Blessings,
Edie
Good points, Edie... I'll Tweet this ;)
ReplyDeleteThis post gives me hope. I'm on track with most of these. Thanks for giving us guidelines, Edie.
ReplyDeleteGreat tips. Thanks!
ReplyDeleteIt's important to strike the right balance between too much and too little. Good points.
ReplyDeleteGreat post, Edie. Social media is a wonderful tool if used effectively. I made a best friend through this venue, and for the past six years she has been a valuable resource for my writing and research. I never saw this coming when I first entered this crazy web world, but I'm so glad I took the plunge.
ReplyDeleteThanks for some solid advice as usual :)
ReplyDeleteI need to check out the Hootsuite program. I schedule my blog posts. If I could schedule social media, it would remove a lot of pressure.
ReplyDeleteSuper post Edie. I am just returning to Twitter and need to get my facebook going. I probably will try Hootsuite. All you are saying makes sense. I have made a couple of nice online friends through social media as well in the past. We interact back and forth.
ReplyDelete