Monday, September 10, 2012

Social Media Monday—Learn to Personalize Your Hootsuite Settings

Like I promised, today I’m continuing my series on Hootsuite. Last week I gave you Step-by-Stepinstructions on how to use the Hootsuite scheduling features. This week I’m going to show you how to personalize your settings and streams on your Hootsuite account.

Adding Social Networks
Adding additional social networks to your Hootsuite page is simple. All you need to do is click on your picture in the sidebar. This will give you the menu pictured in the screenshot below.

You can see that I currently have one Twitter profile, three Facebook profiles, and one Google + profile. If I wanted to add a profile, I’d first have to delete one of these because the free version of Hootsuite only allows you five profiles.

Deleting a profile is also simple. Click on a profile and a COG icon appears. Click the COG icon and you’ll get the dropdown menu you see pictured in the screenshot below when I clicked on the BLUE RIDGE MOUNTAINS profile.

One other thing you can do with this dropdown menu is SYNC AVATAR. Your avatar is the picture that appears with a particular social media profile. You’ll notice on the screenshot above that my Facebook Author Profile, doesn’t have a picture. For some reason, it disappeared. All I had to do to get it to reappear was to click on SYNC AVATAR.

Personalizing Streams
Another one of my favorite options in Hootsuite is the ability to decide what streams I want and where I want them. For those not familiar with Hootsuite, a stream is a column of information. It can be from any of your social media profiles, Twitter, Facebook. LinkedIn, Google +, whichever you choose. Below is a screenshot of how I have my first three streams set up.

As you can see, the first three streams I have are:
  • My main Twitter feed.
  • A mention column that tells me when someone mentions me on Twitter.
  • All my scheduled social media updates. 

Here’s how to customize which streams you have show up on your page. There is a limit on the number of streams you can have on a Hootsuite tab. You can only have ten. But personally, I don’t find a need for near that many.

To customize your streams, you’ll first click on ADD STREAM. This will bring up a pop-up window. You can see mine in the screenshot below.

You can customize your streams within each of your social media profiles (Twitter, Facebook, etc) You can also do a search for a topic or keyword, and you can compose a list within this application. I recommend you take time to play around with this part of Hootsuite to get familiar with the hundreds of combinations and options.

You can change the order your streams appear on the screen by clicking on the blue header at the top of the stream and dragging them where you want them to go.

And, if you decide you no longer want a specific stream, click on the arrow on the right corner of the stream’s blue header and choose DELETE STREAM.

With these basics, you’ll be able to personalize your Hootsuite page to make interacting on different social media networks simpler.

Now it’s your turn. Ask any questions you have in the comments section and also let us in on any tips you have when managing your Hootsuite account.

Don’t forget to join the conversation!


  1. You are so brilliant, Edie!

    I've been using Buffer and it's so quick and easy, but your post is showing me that it might be time to up my game and give HootSuite a go. :)

    Can't wait to see you next week!

  2. I've tried Buffer and it's a good program, but I still prefer Hootsuite. They're also constantly adding networks and even apps. I just downloaded the Evernote app and with just a short time of playing with it, I'm in love! I can hardly wait to see you either. Sunday can't come soon enough! Blessings, E

  3. Edie, thanks so much for the information on adding streams. I didn't know how to do this before... just one more way you have revolutionized my social media world.

    Quick Question: When I try to post to Facebook from my HootSuite account, it says that there is an API error. How do I fix that?

    Fantastic information today!!!

  4. I use Tweetdeck to accomplish some of these things, but I've read in several places Hootsuite is better. What is your opinion? Thanks for sharing!