Tuesday, June 20, 2017

Book Launch Basics: How to Interview Yourself to Promote Your Book

by Lucinda Secrest McDowell @LucindaSMcDowel

Once your book is written, it’s now time to begin strategizing your launch. One way an author can be proactive is to prepare both questions and answers that can be used by publicity and marketing personnel, future bloggers, radio and television interviewers. Yes, it seems a bit odd to interview yourself, but it’s a great way be reminded of why you wrote your book and what you hope readers will gain from it.
Think of 10 questions and then answer them. I shall illustrate today with my own exercise in preparing for my own new book launch in October.  

1. Tell us about your new book.

McDOWELL: “Ordinary Graces” offers 120 daily devotions that are simultaneously short yet deep. Each of the four sections – Grace, Strength, Gratitude and Life – reveal a variety of biblical words through story, study and practical help that prompt the reader to find courage, deepen faith, reach out to others and celebrate with gratitude. Readers will especially enjoy the flexibility of choosing any word in any season, covered on two pages.

2. Who did you write this book for?

McDOWELL: “Ordinary Graces” is written for women and men of all ages who are eager to know God better and to understand all He gives for navigating life today. Busy people who can mine the depths of just one word a day filled with grace and wisdom. Those who enjoy nuggets of truth from a variety of sources, as I include many quotes from writers through the ages. It’s also for that person who wants to touch base with God each day, but is not sure where to begin.

3. What is your overall theme?

McDOWELL: “From His fullness we have all received grace upon grace.” John 1.16    Last year’s devotional with Abingdon Press was “Dwelling Places” where I featured words that draw us closer into the presence of God – words that evoke peace and serenity, refuge and hope. In “Ordinary Graces” I introduce words that convey the many gifts God bestows on us – grace gifts that will help strengthen our souls and provide courage to live adventurously. Gifts just waiting to be received, unwrapped and incorporated into our hearts, souls and compassionate actions.  What wonderful words are included here – beloved, treasure, worthy, rescue, endurance, kindness, story, promises, real, footsteps, overflow, wise and encourage.

4. What does the phrase “ordinary graces” mean?

McDOWELL: To me, “ordinary graces” are surprising gifts that come to me while simply living my story.  They are gifts I discover in ordinary places, like the people who touch my soul because of their courage, kindness or self-sacrifice. I even find them in the challenges that simultaneously turn my world upside down and change me from the inside out. If I am in a hurry I will miss them. If I am distracted I will ignore them. But for anyone who is attentive and seeking, these ordinary graces abound.  “Every generous act and every perfect gift is from above, coming down from the Father of lights.” James 1.17

5. How did you go about putting together this book?

McDOWELL: Once I knew that I wanted to write about grace -- which is from the Greek word charis, for gift -- I began to think of major categories of the many blessings we receive. The places we most need a touch from God. Somehow, in the process of prayer and my own Bible study, these four seasons emerged: Grace, Strength, Gratitude and Life. When it was time to write the dedication, I decided to speak directly to my reader: “I dedicate these words to You… For the striving, here is Grace. For the weary, here is Strength. For the anxious, here is Gratitude. For the broken, here is Life.”  Then it became a matter of choosing Scripture that fleshed out these many gifts. My passion as a writer and a speaker is to touch the place where people are seeking or hurting and bring them back to God’s clear Words of truth and encouragement.

6. Tell us about the epigraphs at the beginning of each section.

 McDOWELL: Once again, as I did with “Dwelling Places,” I am delighted to include portions of the poetry of Amy Carmichael as epigraphs which introduce each section of the book “Ordinary Graces.” Amy Carmichael was an Irish woman who chose to spend her entire life in India, rescuing young boys and girls from temple prostitution. She was a courageous person who pioneered a ministry in human trafficking back in the Victorian era when such things were simply not even discussed. In the middle of her life, she experienced an accident which left her in permanent chronic pain. Her lyrical poetry is at the same time deep and simple. It speaks to the heart with great devotion. This is my way of sharing one of my own spiritual heroes with a whole new generation of readers. Of course, many of my readers already know Amy, and are also thrilled to see her words still quite relevant in a twenty-first century book.

7. What do you think people mean when they call your books non-typical devotions?

McDOWELL: I have no idea! I personally enjoy a variety of devotions – spiritual readings that draw us into the presence of God, helping us grow in our faith. When I started writing such books, I realized that I wanted to write what I personally wanted to read. In other words, I wanted my devotions to be a balanced combination of inspiration and teaching, always with practical application! And yet, the nature of a daily reading is that it is short, not exhaustive. So that was then the challenge of writing short, yet deep. Not easy! In the process of telling stories, I wanted to offer substance that enlarged the reader or made them want to dig in more to God’s Word. And then do something about it. These devotions are best when they are a mere catalyst to further study. Also the fact that “Ordinary Graces” has 273 footnotes means that I am including many other fascinating sources – not just my own limited wisdom.

8. What is the value of a book like “Ordinary Graces?”

McDOWELL: First of all, my readers from “Dwelling Places” have shared that they love that it (and now this one as well) is compact – small enough to fit into a briefcase, purse or backpack. It is written for both women and men, older girls and boys. This small volume helps to promote the daily spiritual practice of time with God in His Word and prayer. It offers revealing word studies which enable the reader to grow deep in faith and life. There are practical challenges to both absorb the teachings from each section of grace, strength, gratitude and life – with a goal of practical application.  I also believe that because it is short (only two pages per word) it is not overwhelming, but gives enough to prompt the reader to further explore the topic.

9. Are there words that are especially important to you in this book?

McDOWELL: I love all 120 words, but I must admit that the word grace has totally changed my life! So on the very first day of “Ordinary Graces” I explain how I went from a needy, insecure, self-centered person trying to earn God’s love to the one whose primary identity is as beloved, limping and faltering along my journey – grateful for every opportunity to share that God’s grace and mercy are gifts, not rewards. Thus, words in this book like belong, striving, comparing, merciful, enslaved, peer pleasing, least, broken, weakness, groaning, weary, story, real, unfailing love, approved, baggage, and difficult times (sorry, that’s a lot of them) are especially dear to me, because I have learned them the hard way. Truth be told, each word in this book came with a price. I had to first live it before I could share it with you. I’m still on the path – I certainly won’t have mastered them completely until the other side of glory. But I’m not where I was before. And my deepest prayer for my readers is that when they finish this book, they can say the same thing.

10. Fill in the blank. Lucinda Secrest McDowell is _______________________________

McDOWELL:  Far more blessed than I deserve to be – that’s GRACE!
I’m also extremely humbled to be offered the inestimable privilege of writing this, my 13th book. There is no greater honor than to be able to use the gifts God has given each of us and offer them back to the world, with those hopes that in some small way, we can be part of God’s Kingdom story.  I look forward to hearing from people who read “Ordinary Graces” and “Dwelling Places.” Sharing our stories and seeing in them the miraculous wonders of God will be our greatest joy throughout eternity.

Write Conversation readers, now it’s your turn. Please don’t necessarily use my questions, tailor your own unique questions and answers to the specific work you have produced. I’d love to see what you come up with – and will probably want to read the book when it comes out!


Lucinda Secrest McDowell, M.T.S., is the author of 12 books, contributing author to 25 books, and has published in more than 50 magazines. Her books and studies include: Dwelling Places and Live These Words. A graduate of Gordon-Conwell Theological Seminary and Furman University, she also studied at the Wheaton Graduate School of Communication. A member of Advanced Writers and Speakers Association (AWSA), Lucinda received Mt. Hermon “Writer of the Year” award and blogs monthly for The Write Conversation. Cindy has served on faculty at Blue Ridge Mountains Christian Writers Conference, Florida Christian Writers Conference, Greater Philadelphia Christian Writers Conference and co-directs "reNEW ~ retreat for New England Writing." Lucinda is a storyteller who delights in weaving grace and mercy into ordinary life situations. Known for her ability to convey deep truth in practical and winsome ways, she writes from “Sunnyside” cottage in New England. She blogs weekly at www.EncouragingWords.net


  1. Thanks Lucinda. Very helpful information. I'm looking forward to reading your book.

  2. Great idea, great post, Lucinda. Sounds like a book I would love to check out.

  3. Great idea, great post, Lucinda. Sounds like a book I would love to check out.

  4. Thank you Marilyn. Same here! Have a lovely summer...

  5. Lucinda, I am about to publish my first book and asked God to give me guidance for what to say in a press release and on my blog, as well as social media. Thank you for this information. I will check out your book. Grace was my word for a year a few years ago.

  6. That's a great list. I never thought of interviewing myself for a press release or interview. Thanks for all the great ideas!

    1. I agree, Barbara. I'd never thought about interviewing myself as part of book promotion. Thanks for the inspiration, Lucinda.

  7. I look forward to your new release, Lucinda. Thanks for the sage advice. :)

  8. Outstanding teaching through example! Thank you for sharing.
    Teach on!