From Edie: From Cindy K. Sproles, Are book signings worth it? Discover how authors can build their platform, connect with readers, and create opportunities beyond immediate book sales.
by Cindy K. Sproles @CindyDevoted
Nice table setup. Cool sign from Barnes & Noble—Joe Jones, Author. In person. Signing books. Joe is dressed like an important guy, sitting regal behind his book table. Then…crickets. Customers walk through the door and turn in the opposite direction as if Joe has the plague. Zero sales and not one interaction with Joe at his table.






