By Edie Melson
@EdieMelson
Blogging is a great way to build relationships with your
audience.
But a lot of people forget that, just like building relationship in
person, it’s never a good idea to talk so much that others don’t have a chance
to share their thoughts.
I often visit blogs where I want to ask the reader, “Are you
blogging or lecturing?” There are things we can do to make sure our
posts encourage conversation. And there are things we can do that discourage
interaction.
Nobody likes to be lectured, so it's up to us to make sure our blogs are places of conversation.
Ways to Encourage
Conversation on Your Blog
1. End every blog
post with an open-ended question. It’s not enough to ask a question at the
end of the post. We must make sure the answer to the question isn’t just yes or
no.
2. Make sure the
question posed doesn’t have an assumed right or wrong answer. This will
shut down conversation even faster than a yes or no question. If we ask a
question that has a definite right or wrong answer, very few people will be
willing to risk the wrong answer. And after several have answered the question
correctly, we’ll find no one else is answering because they feel like
everything that needs to be said has been said.
3. Ask readers to
share an experience that relates to the post. Sometimes a blog post won’t
lend itself to a question. In those instances we can encourage our audience to
share their experience.
4. Ask readers to add
to a list of suggestions or tips that have been shared. I do that a lot on
here. (And I’ll do it at the end of this post.) Again, if a question isn’t
appropriate or feel right, ask them to contribute to the topic already
introduced.
5. Avoid using the
pronoun you. This is especially
true if the post is pointing out something negative. Using the word you carries a finger-pointing connotation that we want to avoid. For example, in point
number 1 above, I would never say, “you must make sure the answer to the
question isn’t just yes or no.” Instead, I phrased it, “We must make sure the
answer to the question isn’t just yes or no.”
6. Share your own
personal experience. If we’re asking someone else to share, we need to make
sure our blogs are a safe place for that. Going first rarely feels safe. So I
always try to make sure I share my own experience before asking my readers to
share theirs.
7. Always try to answer
blog comments. This doesn’t mean every single comment has to be answered
individually, although I do try to do that. It’s important that your readers
don’t feel like they’re commenting to nobody.
These are the main things that I try to do with every post I
write. I don’t always do it right, but my goal is to make this a fun place to
hangout, learn from each other and share the writing journey.
Now it’s your turn. I would really like to know what you’d
add to my list. Or maybe share some of the things that inhibit you from
commenting on a blog post.
Don’t forget to join the conversation!
Blessings,
Edie
TWEETABLES
Great tips. I especially like the one about not using "you" when blogging. Thanks so much for sharing.
ReplyDeleteStacey, as you can see, it's not a never-can-be-broken sort of rule. Sometimes (as you can see in this post) it's necessary, but it does help when we can do it. thanks so much for stopping by.
DeleteThese are wonderful tips to remember--thank you, Edie!
ReplyDeleteKiersti, I'm so glad you found them helpful. Thanks for dropping by, Blessings, E
DeleteThese are great thoughts, Edie. Thanks for sharing them! Thanks for the suggestion of encouraging readers to share an experience. Sometimes, I can't think of a good question to pose at the end of my posts. Love this idea!
ReplyDeleteI've always wondered if it's best to write from first person. It's what I tend to do so I (hopefully) don't come across as lecturing. I completely agree with your thought of not using "you" because of how it feels when someone does that to me. :)
One thing that hinders me from commenting on blog posts is when the post ends with a sense that everything that needed to be said has been said by the post-er.
Great post today!
Jeanne, you're so right. Sometimes we have a tendency to wrap things up too tightly. It's hard not to do. Thanks so much for sharing your thoughts! Blessings, E
DeleteNice post, Edie. I share loads of "tips" (hopefully not lecture style) on my blog. But this "you" business is new to me. Great advice. I usually like to answer all blog comments individually, but sometimes miss that boat. Not that I get that many comments (though sometimes I get a lot), but I do try to respond to each and every comment. Shared this to my fan page.
ReplyDeleteKaren, are you kidding? I LOVE your site! You share loads of great tips, with no lecturing in sight. (If you all don't know The Word Shark, you need to visit her blog. Here's the link: http://karenrsanderson.wordpress.com) Thanks so much for stopping by, Blessings, E
DeleteVery helpful Edie and as much as you do it, thanks for the reminder about asking readers to add suggestions or tips to your lists. I guess this also proves that adding numbers and bolding to lists really does work:)
ReplyDeleteErika, I try not to overdo the lists, but truthfully they are always my most popular posts. Thanks so much for dropping by, Blessings, E
DeleteSome great tips!!
ReplyDelete