To date live-tweeting for fun has proved to be my most effective marketing tool. Even though I never meant for it to be and don’t discuss my book. The power of live-tweeting is that it helps build a following of people who feel connected to you because you enjoy the same things. It’s a logical leap that they’ll enjoy your books as well.
|This tweet was shared 106 times meaning my name went out to thousands of accounts. Insane.|
Guidelines for Successful Live-Tweeting
- Pick events you already enjoy or ones that will have a similar following to the types of books you write. I live-tweet Once Upon A Time and When Calls the Heart. It happened by accident that the two shows I love were good fits to find people who will love the two types of books I write. Then again, we often like the type of things we write.
- Warn your followers in advance. Some people on your feed might be upset by spoilers. Also, these sort of posts often up your interaction because people who might not have live-tweeted the show will see the post and decide to join you.
- Use appropriate hashtags. Do your homework ahead of time (search recent analytics for free using the upper right hand box on hashtags.org) and figure out what the popular hashtags are for that show. Use those tags on every post. This helps people follow the conversation. Proper hashtags can double your engagement on Twitter. When I first started live-tweeting When Calls the Heart I was using #WhenCallsTheHeart and not getting much interaction. Then I learned that everyone tweeted under #Hearties. When I switched to that I met all sorts of new friends.
- Be positive. Twitter isn’t the place to be critical. If you don’t like the writing/acting of a show then don’t live-tweet it. Sure, you may get some interactions but only with people who are online looking for something to criticize. Are those the type of people you want reading your future books?
- Keep your personality consistent. Don’t suddenly break out a can of sass when you’re live-tweeting if that’s never been used in your everyday posts.
- This is a discussion. Not a sale. The second you start to view live-tweeting as marketing stop doing it. People are live-tweeting because they want genuine connections.
- Don’t over tweet. Twitter allows a maximum of 100 tweets/hour and 1000 tweets/day. It will block you if you do more. And no one wants that.
Build a following on Twitter by watching shows you already love. #IndieTuesday @authorkeller @ediemelson #publishing (Click to Tweet)
Jessica Keller holds degrees in both Communications and Biblical Studies. She is multi-published in both Young Adult Fiction and Romance and has 100+ magazine and newspaper articles to her name. Her latest release is a Young Adult Fantasy - Saving Yesterday. You can find her at www.JessicaKellerBooks.com, on Twitter @AuthorKeller, on Tumblr, or on her Facebook Author Page. She lives in the Chicagoland suburbs with her amazing husband, beautiful daughter, and two annoyingly outgoing cats that happen to be named after superheroes.