by Edie Melson
I travel all over the country, training writers how to utilize social media and blogging to grow their readership base.
And I find the same mistakes over and over again.
These things are easily fixed, they’re generally small and often overlooked. Today I’m sharing the top 7 mistakes authors make online.
1. Targeting the wrong audience. Unless you are publishing How to Write books, the audience you’re shooting for isn’t writers. Having a blog about how to write, or sharing updates for writers isn’t getting you in front of your readers.
2. Not defining your audience. Along the line of number one, you need to figure out who your audience is. It’s hard to reach people when you don’t know who they are or where to find them.
3. Treating social media as an hard-sell advertising medium. Social media has the possibility of reaching millions, but it’s not a tool for direct selling. Quite the contrary. Direct, repeated pleas to, “buy my book” will drive potential readers far away.
4. Giving up too soon. Social media isn’t a get rich quick scheme. It takes time and effort. Don’t expect instant results, but keep moving forward.
5. Inconsistency. A lot of writers I talk to don’t make building a solid online presence a priority. It’s something that happens when they have time. Because of that they see little growth paired with a lot of frustration. Like anything else, building an online presence takes time and consistency.
6. Trying to do too much. Along with the inconsistency, I often see writers jumping on every new social media platform that comes along. The truth is, we can only do so much. Pick what you’re good at, stick with what works, and give it time.
7. Not doing anything. Social media is overwhelming. I often share that if you don’t feel overwhelmed then you’re not doing it right. It’s a funny line, but there’s a lot of truth in it. But don’t let fear keep you from trying. There are so many rewards to building online friendships.
Now it’s your turn. What mistakes do you see writers making online? Have you made a few yourself? We can all learn from each other.
Don’t forget to join the conversation!