Competition in the blogosphere is fierce. To stand out above the rest, we must raise our blogging to a new level of excellence.
There are approximately 181 million blogs in existence today. Add to that the additional competition from other social media outlets and you have to be on your game to make it out of the slush pile.
But what makes a good blog great?
Today I’ll share some of those things, and you may be surprised at how simple they are to incorporate in your site.
1. Laser-sharp focus. Now more than ever it’s critical to focus your blog. If you can’t define the target of your blog in one or two sentences you need to refine your goal. If you’re curious, the focus of this blog is helping writers reach the world through excellence, connections and technology.
2. Easy-to-read format. This includes everything from fonts that don’t strain the reader’s eyes to well-organized layout.
3. Regular posting schedule. We all want people to come back regularly to read our blogs. How can we reasonably expect that from our audience when we don’t deliver regular content?
4. Images and videos. We have become a visual society. Because of that, people enjoy a blog that’s illustrated with pictures and videos. Be sure, though, you’re using images legally and not infringing on copyright. Not certain? Here’s a post to get you started on Copyright 101 for Bloggers.
5. Well-crafted posts. It’s vital that we provide well written and edited pieces. This isn’t difficult with only a few extra minutes of work. Not sure where to start? Here are 5 Easy Steps to Edit Your Blog.
6. Sustainable passion. This may be harder to pinpoint from the readers view, but as a blogger you’ll need it to stay on track. Blogging is hard work. There are days you get busy, and days you run dry. During the tough times, it’s the passion that will sustain you, giving you the will and the want-to to continue.
Making it as a top-notch blogger in today’s social media climate may seem unlikely, but with just a little bit of focus and passion you can rise above the rest!
Now it’s your turn. What are some things you look for in the blogs you follow? What are some things that will keep you from coming back to a blog?
Don’t forget to join the conversation!