|Social Networks are as hard to number |
as a charm of Hummingbirds!
At the time I'm publishing this blog, there are approximately 40 large social media platforms and networks. I say approximately because counting them is about as hard as numbering a charm (flock) of humming birds. And they come and go almost as quickly.
Trying to chase down and join all the networks is not only impossible, it’s completely counterproductive. As writers, we need to remember the purpose of social networking, and it’s not to make a career as a marketer. It’s the means to an end—actually a couple of ends. Our goal with social media needs to stay focused on two thing:
- Connecting with our audience.
- Connecting with industry professionals.
To that end, there are three things I’ve found productive in almost one hundred percent of situations.
|Social Media is governed by the|
law of diminishing returns!
Another thing I’ve found to be true is the fact that social networking is governed by the law of diminishing returns. I’ve found that spending more than 30 minutes a day ((after you’ve come up to speed and are familiar with social networking tools and platforms) is less effective. And the longer you spend, the worse the numbers get.
Now it's your turn. What networks do you enjoy and what networks do you find valuable?
Don't forget to join the conversation!