One thing that's important to stay on top of with your blog is the stats regarding your subscribers. Notice I said SUBSCRIBERS, not followers. There is a distinction and the difference is big...really big.
A follower, at least in Blogger, means they click on a follow button and their picture appears on your blog. Anyone can be a follower and never look at a blog again. A lot of folks do it and forget about it. It's a nice thing to do and once your numbers of followers increase it looks impressive - at least to those who don't know any better.
A SUBSCRIBER, is someone who signs up to get your blog updates in their inbox or through an rss feed. This is a person who is willing to make a commitment. They may not always read your blog, but they do like to keep hearing about it in their inbox. These numbers may or may not show up visibly on your blog site, but these are the numbers publishers and others are interested in.
To add a Follow by Email or Follow through rss in blogger, you just add a gadget in your design window. It's almost as simple on a WordPress or TypePad blog as well, but that's a whole 'nother post, and one I've already covered. The most common app that handles email subscriptions is FEEDBURNER, and that's what I'll talk about today.
Adjusting your FEEDBURNER settings is easy - once you know where they're located. In Blogger, get out of your DASHBOARD and visit the front, or visitor side of your site. Look for the email subscription pane and click on the words, FEEDBURNER. This will take you to the feedburner settings area.
*Special Note: Some blogs no longer have the Feedburner link in this place. If you don't see it on your blog, You can go directly to this link: http://feedburner.google.com/ and sign in. Your blog should automatically pop up because Feedburner is owned by Google and everything Google is connected.
Once there, click on the blog (if you have more than one) you want to adjust the settings on. Across the top of this window are tabs that will lead you to where you want to go:
TROUBLESHOOT (U guess they couldn't fine anything to end in ize for this one)
Under publicize you'll find the way to manage your subscriptions and find out who's subscribed to your blog. You'll also find options that will help you post your blog to other social networking sites.
I've had a lot of questions about how to schedule the exact time your blog is emailed to subscribers. For that, click EMAIL SUBSCRIPTIONS and then DELIVERY OPTIONS.
I recommend you spend some time getting familiar with your specific subscriber management system and feel free to post further questions in the comment section of this blog.
Don't forget to join the conversation!