Wow, my post last week generated a little bit more interest than I expected. The top two comments seemed to revolve around two issues:
The Lack of Dialogue on a Fan (Business) Page versus a Personal Page.
A lot of folks I’ve dialogued with this week have complained that a Fan Page is all about promotion—almost a hard-sell mentality. I think a lot of that stems from being unfamiliar with the medium. A Fan Page doesn’t have to be about promoting yourself. You don’t have to dump the dialogue to utilize a Fan Page.
How to Get People to LIKE a Fan (Business) Page.
The flip side of the lack of dialogue complaint is the fact that it is harder to get people to LIKE a page, as opposed to accepting a FRIEND request.
Today we’ll tackle both issues.
10. Utilize a three-pronged approach to social media. Use your blog, Twitter and Facebook to reinforce each other. Set them up to cross post and keep the conversation going.
9. Get on a schedule. Set a goal for how often you want to post updates—then stick to it. (Here's mine.)
8. Give us the inside scoop. Let your fans see you as a person—not just a business. (Warning: Don’t go overboard with this. Just an occasional post about grandchildren or exercise goes a long way!)
7. Promote others on YOUR Fan Page. I know it sounds counter-intuitive, but trust me, it works.
6. Visit the Facebook pages of your fans and friends. You want people to comment on your page, so comment on theirs.
5. Put a Facebook button on your blog.
4. Tweet about your Facebook page and USE the appropriate hashtags. (Don’t know how, click here tolearn.)
3. Decide what value you want to offer to your audience (fans). Then deliver content related to that. Don’t treat your Facebook Page like a bulletin board.
2. Utilize headline techniques when you compose your Facebook posts.
1. Finally, stay up to date with your niche. For example, if you write romance, give us an occasional scoop into the romance genre. Has a new publisher come on the market, an old one shut down? Inquiring minds want to know.
In the next few weeks I’m going to continue with posts about Facebook and try to answer all your questions. So be sure to chime in.
And don’t forget to join the conversation!