Monday, August 30, 2021

Grow Your Social Media Presence AND Still Have Time to Write

by Edie Melson @EdieMelson

I teach online and in person—a lot. In spite of the fact that I’m a card-carrying introvert, I love getting to share what I’ve learned about publishing and marketing with other writers. And I love teaching writers the value of social media. One of the things I get asked over and over again is, “How do you accomplish so much and still have time to write.”

This question always thrills me, because I have some tips that can truly make a difference in the person who’s asking. My tips aren’t difficult or expensive or even hard to implement. Many are ones I’ve developed over the years as I’ve tried to give myself more uninterrupted writing time. Others are ones I’ve learned from fellow authors. Today I’m going to share some of the best of them with you.

7 Things to Help Control Your Social Media Life
1. Start using a scheduling program. There is no way I could have such a consistent social media presence without the use of Tweedeck. I used to recommend Hootsuite, but they've gotten prohibitively expensive. Buffer is also a good option. Whichever one you choose, using a scheduling program to manage Twitter will be a life-changer. I can schedule all my tweets (not Facebook or blog posts, just social media) for the entire day in thirty-minutes. Then I can be active online, while I’m actually working on writing.

2. Take advantage of Facebook scheduling options. For your professional Facebook page or your group and also for Instagram, you can schedule directly from Facebook. 

3. Quit trying to be active on too many networks. Active is the key word here. I have accounts—and up-to-date info—on all the big networks. I’m on Twitter, Facebook, Instagram, Pinterest, MeWee, LinkedIn, YouTube, TikTok, Goodreads, and probably a couple of others I’ve forgotten. So anyone searching these networks will see a recognizable picture of me and a link to my website. BUT, I’m only actively posting to Twitter, Facebook and Instagram. I just can’t keep up with more than that. And truthfully, that’s enough. Choose two or three networks and stick with those.

4. Do your homework and build a library. No, not a room—or building—in which to store your books. I’m referring to last week’s post about How to Always Have Something of Value to Share on Social Media. If you don’t have a ready-made list of places to look for social media updates, it will take you a long time to come up with things to share.

5. Use a timer to keep track of your time. I get it. I can spend hours on Facebook just browsing. But that’s free-time activity, not publishing-related activity. Don’t waste your valuable writing time by getting lost on a social media network. If you have trouble with this, set a timer. 

6. Don't spend so much time watching your numbers. You agonize over friends and followers, trying to anticipate the ups and down an stay on an even uphill trajectory. Relax. Your numbers will rise and fall for an infinite number of reasons—most of which you’ll have little or no control over. Do what you need to do (be consistent, use a scheduling program, don’t talk about yourself very often, etc.). Then take a deep breath and limit your number crunching to once a month. If you do the things I’ve mentioned here (and on this blog), your numbers will grow. But more importantly, you’ll make real and valuable connections that will be supporters and readers.

7. Start being consistent on social media. By that I mean you want to avoid skipping a day or two (or a week or two). Then, to make up for it, spending several hours at a time on social media. This All or Nothing Social Media Mindset (I did an entire blog post here) is as bad as doing nothing. It keeps you from gaining any kind of momentum with the effort you’re making. Spending ten or fifteen minutes a day, four to five days a week will get you way further down the road than spending two hours, once a week. The reason is because your name is out there more often. With social media, it’s how often your name shows up, not for how long a time it’s there, that makes the difference.

These are the main things I’ve found that suck my writing time into social media time. I’d love to find what time-wasters plague you—and how you combat them. Be sure to leave your thoughts in the comments section below.

Don’t forget to join the conversation!


Edie Melson is a woman of faith with ink-stained fingers observing life through the lens of her camera. No matter whether she’s talking to writers, entrepreneurs, or readers, her first advice is always “Find your voice, live your story.” As an author, blogger, and speaker she’s encouraged and challenged audiences across the country and around the world. Her numerous books reflect her passion to help others develop the strength of their God-given gifts and apply them to their lives. Connect with her on her WEBSITE, through FACEBOOKTWITTER and on INSTAGRAM.


  1. I have closed my Twitter account because of how political they got in recent years. I refuse to use a platform which restricts free speech. Any suggestions?

    1. Grace, I’m really enjoying the new social media network, MeWe. And I respect all my friends and colleagues who have made the tough decision to back away from many of the social media garbage!

      My reason for being on Twitter (and all social media) differs from the reason others use it. I believe God has called me be to be used by Him to be a light in the dark. So the darker it gets, the stronger my calling. I won’t be leaving any social media network until God changes my job description! LOL.

  2. Thanks for the review. I'm still struggling with consistency and your tips are helpful. Thanks. I like you feel called to this and if I can share the light in a dark place that is what I will do.

  3. Excellent tips! Thank you so much!

  4. Thank you Edie for your consistent, valuable help with social media. Appreciate you...! :)