Monday, October 5, 2020

9 Reasons Blogging Can Be Scary

by Edie Melson @EdieMelson

It's October and in honor of Halloween, I just couldn't resist a tongue-in-cheek post about something scary. After spending the year traveling and teaching writers about blogging, I have plenty of fears to share. Lest you think this is me pointing fingers, let me reassure you. EVERY single one of the things listed has been something I've done/struggled with at some point. So these are a fun way to take a look at my blogging tips for writers. 

Remember, none of us is born knowing how to do this stuff. So let's laugh at our phobias together!

9 Reasons Blogging Can Be Scary

1. Trying to come up with a title. I know that the title of a blog post has a huge impact on whether someone can find it in a Google search. Truthfully, I spend as much time coming up with a title as I do writing a post.

2. Search Engine Optimization. Once I figured out how to do it, it was easy. But it just sounds super technical and super scary. 

3. Worrying that no one will see my post. Growing a blog audience does take time. But when we take time to learn the basics, it's a groundless fear. Want to learn the basics? Take a look at the series I did on blogging. Blogging Basics for Writers

4. Staying with a schedule. I am absolutely adamant about staying on a schedule with this site. But it's something that hasn't always been easy for me. I can tell you that keeping a schedule is something that separates the professionals from the hobbyists. 

5. Finding free/copyright free images. I used to agonize over finding just the right picture to illustrate my site and NOT infringe on someone else's copyright. Now I have 2 places I use to find images. and Both have only Creative Common License 0 images and are easy to use. They have the highest quality images and I recommend both sites without reservation.

6. Ending each post with an open-ended question or call to share. I used to struggle with this one. It was hard to come up with questions that were natural and encouraged conversation. 

7. Staying focused with blog post topics. A successful blog (one that rises in search engine searches) needs to share posts within a single topic. For instance, The Write Conversation, is all about encouraging and teaching writers. There are a lot of specific topics that fall within that broad category, but keeping that general topic in mind makes sure I build credibility and authority with search engines. I can still write about a variety of things (social media, blogging, fiction, nonfiction, life of a writer, etc). But I slant each one toward writers, that keeps my site topical. 

8. Fighting burnout. Yep, been there, done that. Blogging sounds like a good idea—and is a great way to connect with our audience. But after about 3 or 4 posts it becomes work. Life interferes, it's hard to come up with what to write about, and it feels like we're writing to an audience of zero. When this happens we've have to find the way to persevere through the hard times. 

9. Inconsistent numbers. I used to think that if I was doing it right, my blog would grow—consistently. The truth is there's nothing consistent about blogging numbers. They're impacted by the seasons, the weather, even what's happening in our world. I've learned to remember that each number is represented by a person, and every single person deserves my best. 

These are the things I've struggled with over my years of blogging. I'd love to now what you'd add to my list of Reasons Blogging Can Be Scary. 

Be sure to share your thoughts in the comments section below.

Don't forget to join the conversation


Edie Melson is a woman of faith with ink-stained fingers observing life through the lens of her camera. No matter whether she’s talking to writers, entrepreneurs, or readers, her first advice is always “Find your voice, live your story.” As an author, blogger, and speaker she’s encouraged and challenged audiences across the country and around the world. Her numerous books reflect her passion to help others develop the strength of their God-given gifts and apply them to their lives.Connect with her on her website, through Facebook, Twitter and on Instagram.


  1. Yep. So true. It is so easy to push writing a blog post when you are on deadline for a novel. I appreciate your helpful blogs.

  2. Great article, Edie.
    I'd been afraid of most of them.

  3. Hi Edie, I would add, “Worry that any link included didn’t correctly link” here.
    Thanks for the reassurance that I’m not alone in these worries. :)

  4. Number 8 is my Waterloo. I have a weekly feature, "Writer Wednesday," in which I feature a guest author, and beyond that, I've fallen off. Between writing, editing, and marketing, it's tough to keep a blog going. Thank you for this post!

    Oh, and I use those image sites, too, and is good, too! I use the ones I take with my iPhone as often as possible! No copyright infringement, there! LOL!

  5. You area pro at blogging and I am learning from your excellent examples! Thanks you for all you do!

  6. Fighting burnout is certainly one of my difficulties with blogging. But I appreciate all the help that you give in all aspects of blogging in particular and in social media in general. Thank you.