Tuesday, February 25, 2020

Give Your Social Media a Workout and Get it Into Tip-top Shape

By Edie Melson @EdieMelson

We all know the importance of staying in shape. 

Today I’m going to give you a workout plan to keep your social media life in shape. 

To stay efficient at social media we’ve got to be lean. 

After all our goal is a writing life, not a marketing one.

To work efficiently online takes training and discipline. 

Sit Ups: This is the one where you sit up and take notice of what’s going on around your digital neighborhood.

Strength Training: Where do you have the most followers and friends? That’s where you need to invest the majority of your time. For me, that’s twitter. I have over 20,000 Twitter followers, so I make sure my interactions on that platform stay fresh and current. I also spend time on Facebook, but not as much because I don’t have as strong a presence there.

Push Ups: Make it a practice to push up your numbers. Spend a short time each day adding new friends and followers on social media. The best way to do this (actually the only way I recommend)? Be a friend to have a friend.

Hurdles: Look at the obstacles ahead of you. If you're struggling with something take a run at it. Learn a new skill to keep your social media on track and moving forward.

Sprints: Keep watch on the amount of time you spend on social media. Don’t go over that 30 minute a day threshold. Don’t forget the law of diminishing returns. After 30 minutes, your productivity and value goes way down.

Endurance Training: Remember this thing called social media takes time—it’s a marathon. Take small consistent steps and you’ll find success every time.

Cardio: Make sure you follow your heart and your passion. Share things that mean something to you, and you'll be valuable to those who follow you.

Now it’s your turn, what exercise would you add to this social media workout routine?

Don’t forget to join the conversation!

Give Your Social Media a Workout and Get it Into Tip-top Shape - @EdieMelson (Click to Tweet)

Edie Melson is a woman of faith with ink-stained fingers observing life through the lens of her camera. No matter whether she’s talking to writers, entrepreneurs, or readers, her first advice is always “Find your voice, live your story.” As an author, blogger, and speaker she’s encouraged and challenged audiences across the country and around the world. Her numerous books reflect her passion to help others develop the strength of their God-given gifts and apply them to their lives. Connect with her on her website,  through FacebookTwitter and Instagram.


  1. I love your theme! Very clever approach to social media with great advice. Thanks.

  2. Great article, great tips, great metaphors! Thanks, Edie.

  3. Replies
    1. It IS an interesting metaphor! LOL! Blessings, E

  4. Great post. Don't forget "Pull-ups" We want to be good role models and give a hand to that rookie out there who's full of energy and ideas, just needs to see a friendly hand reaching their way. And we can all use a coach to bring out our best..... then, one day, we ARE the coach, giving back.
    Jay Wright; Anderson, SC

    1. Oh Jay, I LOVE that! Thanks for sharing, Blessings, E

  5. I absolutely LOVE this! Thank you, Edie!