Monday, December 18, 2017

10 Ways to Guarantee Your Social Media Failure in 2018

by Edie Melson @EdieMelson

This past year, everywhere you turned someone was offering help on how to succeed with marketing, aka social media. Today I’m going to turn the tables and give you my top 10 ways to guarantee failure in 2018.

Top 10 Tips to Failure
10. Never follow anyone back when they follow you. Why would you? They aren’t nearly as interesting.

9. Never answer any comments left on your blog. It’s just a waste of time to answer people who don’t know as much as you.

8. Only post social media updates when the mood hits you. After all, you’re too important to be tied to a schedule and update consistently.

7. Never promote anyone in your field or genre. Everyone knows you’re the expert, why would they need anyone else?

6. Always plan your social media updates to show up one right after another. The more updates in a row, the more people will remember you.

5. Never waste an opportunity to promote yourself. People are following you, so of course they want to hear where they can buy your book.

4. Always get even with those who’ve wronged you by calling them out publicly through social networking. After all, you’re only doing everyone else a favor by letting them know the truth.

3. Never repost/retweet anything unless there’s something in it for you. You’re much too important to repeat uninteresting fluff.

2. Always update social media with everyday life. It’s encouraging for others to know you need to take a break and visit the restroom just like an ordinary person would.

And the number 1 way to fail spectacularly with social networking…

...Don’t bother to do it at all. Everyone knows social media is just a fad.

What would you add to my list of what NOT to do with social media? Be sure to leave your thoughts in the comments section below. 

Don't forget to join the conversation,

10 Ways to Guarantee Your #socialmedia failure in 2018 - @EdieMelson (Click to Tweet)

Yes there are things we can do to guarantee #socialmedia failure, here are the top 10 from @EdieMelson (click to Tweet)


  1. Social media looks daunting at times... but that's no reason to "mistreat" it. To your list I would also add "leave behind you a wake of useless blog comments" =)

    1. Peter, excellent insight! thanks for sharing, Blessings, E

  2. Great list Ms. Edie. I have learned (the hard way perhaps) that it is not always wise to follow everyone who follows you. God's blessings; and thank you for a year full of wonderful ideas, tips, and advice.

    1. Jim, that's absolutely true. BUT it's just as dangerous to refuse to follow anyone. Blessings, E

  3. I'd add failure to help lead someone to a better or more available resource when you can't or don't have time to do it. I still believe what goes around, comes around. I read a quote last week that is maybe a corollary of your #4: "The only people you should try to get even with are those who've helped you." People don't forget kindnesses, even if was a kindness of helping by pointing them in the right direction.
    Jay Wright
    Anderson, SC

    1. Jay, love this! thanks for stopping by, Blessings, E

  4. Great post, Edie!
    I would add using automated messages. Not only are they annoying, they are the antithesis of what social media is about.

    1. Ingmar, I couldn't agree more! I'm definitely adding that to the list, Blessings, E

  5. Edie, thanks for these great social media insights. I agree that we need to follow others who follow us--one of the reasons I faithfully monitor this matter for my own twitter account. I've found a number of people who have followed me, I do not want to follow--in fact I block them because they are pointing to porn or tweeting in a language other than English and many other reasons. It's something people should be aware of with twitter. Hope this helps.