Friday, April 28, 2017

A Little-known Trick for Growing Your Facebook Page

by Lori Hatcher @LoriHatcher2

Grow your Facebook page with this trick!
Do you have an author, business, or community Facebook page? Are you disappointed that it isn’t growing as quickly as you’d like? Do you wish you could do more to increase the number of LIKES on your page so your message can reach more people?

In last month’s article, Personal Profile or Author Page, Which Is Best?, I compared the two types of Facebook accounts. This month I want to share a little-known secret that has helped me triple the number of LIKES on my page in less than a year. (Keep in mind that this little trick only works on business/ministry/author pages, not on your personal profile.)

The most common way of growing your page is to invite friends from your personal profile to LIKE your author page. (Scroll down in the right-hand sidebar. There’s a live link that says, “Invite your friends to Follow this page.”)

A lesser-known way to grow your page, however, allows you to invite people who have Liked a post on your page to also Like the page itself, if they haven’t already done so. Here’s how to do it:


Beneath each post you’ll notice Like, Comment, and Share. Immediately below those buttons is a bar that shows how many people have interacted with your post. It usually has a heart or a thumbs up, and then the names of several people who liked the post. It’ll look like this: You, Thelma Lou, Barney, and 48 others.

Click on that row of names. This will open a dialogue box that says Invite to Like (Your Page Name). There you’ll see a list of everyone who liked your post. Next to their names, you’ll see a button that either says LIKED (if they’ve already Liked your page) or INVITE if they haven’t yet.


Scroll down the list and click on the INVITE button next to each person’s name. This will generate an email that says something like, “Lori Hatcher has invited you to Like her page, Hungry for God … Starving for Time.” Only, of course, it will have your name and your page name instead.

Voila! It’s that simple. Hopefully, since these visitors have already liked some of your content, they’ll also respond to your invitation to Like your page.

To increase the interaction on my page so I have more people to invite to Like it, I regularly post material from larger pages with similar content as mine. Toby Mac, Proverbs 31, and Crosswalk.com are a few of my favorites. If I share a post from their page that got good engagement, it’s likely the post will also perform well on my page. If it gets, for example, 50 Likes, at least a few of those people probably haven’t yet Liked my page, so I can invite them.

If you consistently share high-performing posts from larger pages, you’ll have many opportunities to invite new people to Like your page using the method I’ve described above. Little by little, your page will grow. The more followers you gain, the more Facebook will send your posts out, giving you an increasingly greater reach. It won’t happen overnight, but if you keep at it, you’ll one day have an extensive platform from which to share what the Lord has put on your heart.

Now it’s your turn. What is your most effective method of growing your Facebook author/community/ministry page? Leave a comment below and join the conversation.

TWEETABLE

Lori Hatcher is the editor of Reach Out, Columbia magazine and the author of two devotional books, Hungry for God … Starving for Time, Five-Minute Devotions for Busy Women and  Joy in the Journey – Encouragement for Homeschooling Moms. A blogger, writing instructor, and inspirational speaker, her goal is to help women connect with God in the craziness of life You’ll find her pondering the marvelous and the mundane on her blog, Hungry for God. . . Starving for Time . Connect with her on Facebook, Twitter (@LoriHatcher2), or Pinterest (Hungry for God).

8 comments:

  1. I didn't know about this, Lori. Great info!

    ReplyDelete
    Replies
    1. Give it a try, Sandra, and tell me what you think!

      Delete
  2. Love this! I will definitely do this. Thanks Lori for the tip.

    ReplyDelete
    Replies
    1. You're welcome, Sheryl. May God bless your Facebook page!

      Delete
  3. Thanks so much for both of these tips! I often struggle for content for my author page, and I love the idea of sharing stuff from other people with larger following. I share other authors stuff but it's usually marketing related, and I really want to share inspirational things. Great stuff, Lori!

    ReplyDelete
  4. I'm so glad I could help, Marie. As you can imagine, you want to align yourself with pages and content that reflects the tone and purpose of your page. Then, when you share others' material, it reinforces your work as well. God bless!

    ReplyDelete
  5. Thank you. Will put into practice.

    ReplyDelete