Monday, January 30, 2017

Update Your Social Media Strategy for 2017 With These 10 Tips

by Edie Melson @EdieMelson

It's a new year and that means change. We don't only have to get used to writing 2017, we also have to be ready for the changes in social media that are around the corner (and already here).

My purpose with this post is to give all of us enough advance notice to make some wise social media decisions while we watch how everything settles out.

Today I’m going to share several social media strategies to deal with upcoming changes. Most are applicable no matter what your specific circumstances.

10 Social Media Strategies for 2017

1. Diversify: with all that’s going on in the digital universe we can see the wisdom of not putting all our social media eggs in one basket. What many may not know, it that includes finding a base of operations to work from. This means we all need a regular place to blog, whether it’s our own site or a group site.

2. Email List: I know in the past I’ve let this one slide. Now that I’ve been reminded that I may not always have access to everyone through social media I’ve become more proactive about building my list.

3. Experiment with Video: We need to be more open about trying new things and new ways to connect. The hottest thing this year is video, particularly Facebook live.

4. Don’t be Afraid of Boosting Posts on Facebook: In the past I haven’t been a fan of the advertising on FB, but they’ve ironed out most of the bugs and it does give results.

5. Don’t Give Up on Blogging: Now more than ever writers need to build a stable digital foundation. Social media networks no longer qualify as stable. Small changes can hold devastating results if that’s our only audience-building strategy. This means we need a viable website or blog. If we only have a website, it’s hard to get it found because of Search Engine Optimization. That’s why blogging is such an important component.

6. Discover Where Your Audience Hangs Out & Join Them There: So often we make a fundamental mistake when we’re trying to connect with our readers. We expect them to come to us. Instead, we need to find places they hang out and visit them there. What does that mean? It can mean a lot of different things, from Facebook groups, chat rooms, online groups. (And yes, this specific suggestion will be covered in depth in a future blog post.)

7. Look for Opportunities to Guest Post: Along the lines of hanging out where your audience is, look for other sites that have a good following and query about sharing a guest post.

8. Read & Comment on Other Blogs: This is similar to hanging out with your audience. Don't just think of blogs as a place to get or give information. Instead look at them as a gathering place. Interact with the audience, look for new people to connect with and join the conversation.

9. Build the Basics on Multiple Social Media Networks: This is two-part advice. First, don’t just pour all your energy into a single social media network. If it goes down, you’ll be left without an audience. Instead, get comfortable with multiple networks and you’ll be able to weather the changes to come. Second, make sure you have an account on all the major social media networks. You don’t have to be active on all them. But by having an account, new followers can find you. Here are what I consider the major social media networks: Facebook, Twitter, Instagram, Pinterest, YouTube, Google +, LinkedIn, and if you’re writing YA (young adult) consider getting familiar with Snapchat.

And the most important strategy for 2017. . . 

10. Stay Calm: It's vital that we don't allow social media changes to throw us into a panic. Some will work out for the best, and others, well, not so much. But as long as we stay flexible, we'll be fine. 

These are my tips for the next year. I'd love to have the opportunity to answer your specific questions, so be sure to leave them in the comments section below.

And don't forget to join the conversation!


Changes in #socialmedia are normal - tips from @EdieMelson to stay on track for 2017 (Click toTweet)


  1. Great post, Edie! Thanks for the reminders.

  2. Excellent advice, Edie. I have finally found the voice for my blog and am blogging regularly and am gaining viewers. Thanks to your prodding through this blog. ;-)

  3. Great post. Thanks for all your amazing advice, Edie!

  4. Edie, can you give me some suggestions for maintaining an email list? Thanks for sharing your knowledge.

  5. Thanks for the advice. I am sharing this.

  6. Thank you Edie for the encouragement to connect on all social media even if we aren't full on active on each one. I have to be honest though I am a little nervous about the idea of Facebook live though we do use it for the radio station I work at.