Tuesday, April 5, 2016

Continue to Increase the Reach of Every Blog Post You Write – 9 Things To Do AFTER You Hit Publish

by Edie Melson @EdieMelson

Last week I shared a list of things to do before you hit publish to increase the reach of every blog post you write. But publishing a post doesn’t mean our work is done. 

There are even more things you can do then that make a big difference in how many people it reaches. This week I’m sharing how to continue that momentum with 9 things to do after you hit publish.

9 Things To Do After You Hit Publish
1. Check your inbox and make sure your post actually went out on time. I sign up for email updates for my blog as a safety net. That way, I know if a post doesn’t go out as scheduled.

2. Click on your site and give the post a final once-over proofread and format check. I don’t care how many times I proof a post, I almost always find something that needs tweaking after it’s gone live.

Give yourself a +1
3. Scroll down and give your post a +1 (that’s a Google+ version of a LIKE). I’ve found that this small act is almost like salting a tip jar with money. If no one has given a post a +1, it sits there with a big fat 0. But once there’s 1, people begin to follow suit. Every +1 is another share on the Google+ network.

4. Schedule an update to go out on your social media networks. I try to schedule my updates later in the day because the email notification about my blog posts go out in the morning. By spacing out the announcements, I’ll reach more people.

5. Come back regularly during the day and answer comments. If you’ve ended the post with an open-ended question or call to action, it’s rude not to come back and join the conversation.

6. Keep an eye out for social media updates that tag your post. Thank and/or answer the people who mention your site. If you get a lot of mentions, consider answering them in a single list post like this:

Thanks for the mention @AneMullign @MaryDenman @SharronCosby

Or just choosing one or two like this:

Thanks for the mention @CathySBaker @LoriRoeleveld 
and everyone who took time to drop by!

Check the people who share your post on social media
and make sure you're following them.
7. Check the people who share your post on social media and make sure you’re following them. If you have time and what they offer is appropriate, look for a way to share something of theirs.

8. Study the comments the post gets and look for any missing information you need to add. For instance, in 15 Things to do Before You Hit Publish, there were several comments asking for a printable list. I went back in add a link to the list (and I’ve done that for this post).

9. Mine your comments for possible future blog post topics. Again, when readers asked for a printable list, they also asked how I did that. Because of that, I’ll be posting a tutorial on how to host a document on Google Drive as an upcoming blog post.

These are things you can do to make sure your blog post reaches as far and wide as possible. What would you add to this list? Be sure to leave your suggestions in the comments section below.

Don’t forget to join the conversation!
Blessings,
Edie

PRINTABLE LINK to 9 Things to Do After You Hit Publish

TWEETABLES

16 comments:

  1. I would never think of some of these things if you didn't make a list for us. I do share my blog posts on Google+ but never thought about the +1.Thanks again for the push to get me going!

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    1. Barbara, it seems like it wouldn't make that big of a deal, but it really does! Blessings, E

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  2. I didn't realize how vital #1 was until readers started asking why they weren't receiving my posts anymore. Ouch! These are such helpful hints, Edie. Thank you! (And thank you for the mention, too. :)

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    1. Cathy, that was another tip that has saved my bacon several times! Blessings, E

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  3. As always, good stuff, Edie! Thanks for reminding me to go to the person who is sharing my stuff and see if I can share something of theirs.

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    1. Andy, It's an extra step, but if we can, an important one. Blessings, E

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  4. Edie, where do you get the +1 links? My blogger doesn't have it. Is this in the gadgets?

    And I use blogger, but it doesn't look as professional as yours. I guess my next project

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    1. Carol, you have to have a Google Plus account yourself. Also, it may depend on the template you use. They've changed so much I don't know them all any more. But I sue Picture Window because it gives you the most versatility. I hope this helps. If not, email me and we'll do some digging to find the answer. Blessings, E

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  5. Thank you so much Edie. You are a wizard of blogging.

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    1. Lillian, not sure about that, but I do love to help! Blessings, E

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  6. Thank you for sharing valuable tips and information. I learn a lot from your posts.

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    1. Jo-Marie, thank you for taking time to stop by and comment! Blessings, E

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  7. Good job, Edie.
    Hugs,
    Elva Cobb Martin, Pres.ACFW-SC Chapter www.elvamartin.com

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    1. Elva, thank you so much for your support and encouragement! Blessings, E

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  8. This is a great post. Thank you so much for the info. When I began blogging, I definitely wish I had a blog post like this to take into consideration. Another thing I would add is, if someone comments on your blog, REPLY BACK at least saying thank you or something, because 1) it encourages them to come back again, and 2) it encourages other people to come comment because the more you reply back the bigger your # of comments on that post appears to be.

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  9. Great ideas, thank you. I am starting a reference notebook. shalom

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