by Edie Melson @EdieMelson
The reason we do social media is to connect with our audience. And one of the best ways to deepen that connection is by hanging out with them on a blog. Because of that, I’m going to spend the next few weeks on blogging issues.
The first issue I want to talk about is the difference between a blog and a website. It’s important to know the terminology and be able to evaluate exactly what you need for your circumstances. Just like social media, blogging is not a one size fits all proposition.