by Edie Melson @EdieMelson
Email has become one of our society’s means of communication. We use it for business interactions of course. But it’s also replaced many of the things we used to send by the US Postal Service. Because of this, it’s imperative that we do everything possible to make sure our correspondence reaches its intended destination.
That goal leads me to mention one of the frustrations of this medium—the seemingly arbitrary designation of spam for our missives. This label takes our email from someone’s inbox, to the bottomless pit known as the SPAM FOLDER. Because of this, it’s imperative that we do everything possible to make sure our correspondence reaches its intended destination.
Truthfully, the designation of spam isn’t nearly as arbitrary as it may seem. Spam filters utilize complex algorithms similar to search engines that help protect email users. Today, I’m going to share some of the things that take an innocent email from the inbox to the spam folder.
Things That Can Get Your
Email Labeled SPAM
1. THE USE OF ALL CAPS IN THE SUBJECT LINE. Irritating, isn’t it? It’s also a common ploy of real spammers. Their goal is to catch your attention and this is one way they do it.
2. The use of exclamation points in the subject line. Again, an attention getting ploy that will also relegate your innocent email to the spam folder.
3. The use of emoticons and videos in the body of your email. Don’t make your signature line cute with extra images, this will consistently get your email shunted to the spam folder.
4. Attached images within your signature line. If you want to include a headshot or cover image of your book, be sure to imbed the image.
5. Composing your email (or a portion of it) in Microsoft Word, PowerPoint, Excel, etc. This will add formatting that will often be caught and labeled spam by email providers.
6. The use of words that are generally designated as Spammy, especially in the subject line, but also in the body of your email. Words to watch out for include, but aren’t limited to: Free, Guaranteed, Buy, Promo, etc.
7. Sending the email from a Yahoo.com or Hotmail.com email address. I know for a fact that several publishers do not accept submissions from either account. If you don’t have an email associated with your website, stick with a gmail account. Although it’s not a perfect solution, it’s much more widely accepted.
Avoiding these things won’t always guarantee your email ends up at the right place, but it will greatly increase your success. Now it’s your turn, what email questions do you have?
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Tips for Writers—Frustrated because your emails you often end up in the spam folder? @EdieMelson has 7 tips to help (Click to Tweet)
Business Basics for Writers—7 Tips to keep your valuable email out of the spam folder – via @EdieMelson (Click to Tweet)