by Reba J. Hoffman, Ph.D.
|Don't balk at social media!|
When I was first told I needed to get into social media, I balked. I mean, why would anyone want to read about the fact that I got up this morning and put my contact lenses in and let the dog lick me in the mouth, or that I prefer movie theaters where I'm in charge of putting my own butter on my popcorn?
Useless, wasteful jibber-jabber. The only saving grace was that Twitter only allowed 160 characters of it.I fought the whole social media as a marketing tool for a long time. And with good reason. Even in a short quip, no one wants to be sold. All those companies who once spent millions to "sell" you in TV commercials have now hired social media marketers who bombard your feeds with why you should buy from them.
|Don't confuse Social Media with Social Marketing!|
But, just like the interruption TV marketing, they've got it all wrong. As an entrepreneur, a writer, or a business owner, you shouldn't try to sell them at all. You should try to build a relationship with them. If they like you, they'll buy from you. When they know and trust you, they'll recommend you and your books, products or services.
Social Media is not a business task you check off your "to-do" list. If you treat it that way, those who follow you will see right through that and will soon un-follow you. If you built up a degree of trust, you'll quickly lose it and, once you do, it's almost impossible to get it back.
That's why I tell everyone; DON'T DO SOCIAL MEDIA!!!!
The key is to CONNECT with them. Learn about them. What challenges do they have? Why are they pursuing what they do? If you're a writer, how do your readers feel? What's going on in their world?
Why do you care? Because if you don't care, you're doing the wrong thing with the wrong people. If you're a writer and don't give a hoot about those who pick up your books, do the world a favor and become a hermit. If you are a women's coach and you don't feel anything when they tell you about their fear, look for another profession as quickly as you can.
Technology is GREAT, but as human beings, we long for and deserve connection, not to be bombarded with sales tactics through the free medium of social media platforms. I learned this valuable lesson from my good friend, Edie Melson, author of the new book: Connections: Social Media & Networking Techniques for Writers Here's the link for the ebook. In fact, I feel so strongly about this message, I interviewed her last night at the My Book Therapy Open House.
If you want to learn how you DON'T DO SOCIAL MEDIA, you really should listen to this one hour event. I've learned so much from Edie about how to connect with friends around the world, I was transformed from a "I hate and will never do social media ever!" to a lover of connecting with those who want to make a difference in this world.
It's free and open to everyone, but particularly for writers and those with a dream of being a published novelist. Here's the link to listen:
I urge you to come and learn how to connect so you can also say: DON'T DO SOCIAL MEDIA!
Reba J. Hoffman is the founder and president of Magellan Life Coaching (www.magellanlifecoaching.com). She holds a Ph.D. in Clinical Counseling and is a natural encourager. She serves as Member Care Coach for My Book Therapy and is the author of Dare to Dream, A Writer’s Journal. You can connect with Reba through her motivational blog, Finding True North, or by email at firstname.lastname@example.org. You can also follow her on Twitter at @RebaJHoffman.