The answer to your question depends on your goals. Although blogging is a proven way of connecting to readers and clients, there are some options you may not have considered.
And beyond that, this isn’t a one-size-fits-all sort of world.
Here are some instances where you might want to ignore all the advice you’re getting.
- If you already have a HUGE audience on Facebook. By that I mean, several thousand followers (not your reach, but your actual followers). And you have regular engagement with the people there, spending a ton of time on your blog may not be your best choice.
- You ONLY have time to work on serious writing. Meaning you work hours, or have family commitments that won’t allow you to sacrifice even an hour a week for blogging. If that’s the case, then work on your primary writing goals.
If neither of these pertain to you, here are some blogging options you might want to consider:
- A group blog. There are numerous successful group blogs. While it’s not often possible to join an established group blog, don’t hesitate to start your own. Many of the now established group blogs didn’t start off with all published authors.
- A micro blog. You may not have heard of a micro blog before, but here’s an example of one that’s excellent, from author Deanna Klingel.
The most important thing to remember is the purpose of a blog. It’s a regular place where you hang out and people can get to know you. If you’ve found a way to connect with your audience that doesn’t include blogging, don’t let the rule followers convince you to make changes that aren't needed.
But also remember, blogging is the best way for most to connect with their audience. Don’t let fear or lack of knowledge keep you from taking the plunge!
Now I’m curious, how do best connect with your audience? What part of social media frustrates you the most?
Don’t forget to join the conversation!