Tuesday, July 3, 2012

Is Having KLOUT Important for Social Networking?


I’ve recently received a lot of questions about a relatively new Social Media Tool, KLOUT. Today I’d like to give the information you need to decide whether Klout is for you.
First, let me assure you Klout is a legitimate tool, and not spam. Responding to a Klout invitation will not get you hacked.
What is Klout?

Klout is more of a tool to use with established social networking, rather than a network. It enables you to track your own influence in social media and connect with others and become an influencer. 
I pay attention to my Klout Score because it helps me stay consistent with my social networking. If I’ve piqued your interest and you’d like to sign up, here are some of the basics and an explanation of the terminology.

It's important to not get obsessed with the actual number of your Klout score. The average is around 20. Depending on what your goal is, your number may be smaller or larger. I'm fairly satisfied with my number, it shows I have a good influence and am very active in social media. Only high level marketers and such tend to have scores in the 80s and 90s. You mainly want to look for consistency, with slow growth.

Sign Up for Klout
To sign up go to www.klout.com. Don’t be afraid to sign in through Twitter or Facebook, you’ll need to give your permission for Klout to access both networks to accurately track your score. If you don’t want to do this, I’d skip Klout. Without access to your Facebook and Twitter accounts it doesn’t give you accurate information.
Once you sign up, you’ll be asked to choose categories that interest you and then name influencers within those categories. Think of this as a baseline for Klout to begin getting to know you. Be honest, but don’t stress out about this section. It’s just a starting point.
During the sign up process and afterward, Klout will frequently give you the opportunity to Tweet or Update your Facebook profile with things you’ve done on Klout. This is totally up to you. You won’t be penalized for not sharing, it’s just a way to let people know you’re part of this network and for Klout to get their name out. Sometimes I allow the info to go out and sometimes I don’t.
Basic Klout Terms

Once you’re a member of Klout, you’ll have the opportunity to give a +K or receive a +K. This is similar to a mention on Twitter. If someone gives you a +K, they are saying you have been an influential source for a specific topic. (I’ve gotten several +K’s for blogging.) 
It’s considered good etiquette to thank someone publicly, either on Twitter or Facebook. It’s also common practice to return the compliment by giving them a +K as well. I was unaware of this and didn’t do it the first couple of times and have been trying to correct my inadvertent faux pas.

Have you had any experience with Klout? Any questions? Nows the time to chime in.

Don't forget to join the conversation!
Blessings,
Edie

20 comments:

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  2. Edie, I agree it's a good way to check consistency. Like so many "measures," I decided several months ago to quit looking. I'm focusing on writing and some other projects. Since I know I don't have the numbers many people are looking for, I focus on ways to build numbers without looking without looking for them. :)

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    1. Stacy, I think it's good to set limits. We can only follow so many things. Thanks for stopping by!

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  3. "without looking at them" Geez.... I cannot type this morning.

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  4. Klout has fantastic charts that show you the progression of your social networking impact. These charts are slightly different than Hootsuite in that they track influence a bit differently. I have enjoyed Klout. Thanks for the heads up, Edie that it is worth my time.

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    1. I like it as a tool, and try to check in and hand out +Ks on a regular basis. I also linked my Google+ account to it. Thanks for stopping by! Blessings, E

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  5. Okay, I've joined and added my social networking accounts. I'm relieved to read that 20 is an average, because I thought a 33 was kinda low...and almost panicked. Alas, I'm slightly above average. Now I feel better. Thanks, Edie!

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    1. I've been on your Klout profile and it looks good. I'd say you're doing well! Blessings, E

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  6. Thanks for the overview, Edie. As you know, I had received a few Klout requests and wondered if they were spam, or if this was a legitimate tool I might want to use. I tried to find answers on my own, but only found ads from Klout. Now that I've heard from a user, I think I'll try it! Thanks again.

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    1. Dana, I'm glad you found this helpful. You were one of several who suggested this topic. Thank You!!! Blessings, E

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  7. Thanks for the info. But you know me... :-(

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    1. Vonda, this one isn't a must-have for social networking, so you're good! Thanks for stopping by! Blessings, E

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  8. Thanks for explaining this Edie!

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    1. Cyn, thanks for stopping by! I hope this gave you some info that was helpful. Blessings, E

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  9. Klout is new to me. I've seen people post on my Twitter page that they gave me a K+ or something like that, but I wasn't sure what it was about. Thanks for explaining.

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  10. I rarely pay attention to it, but will start K+ -ing and helping people out. I think it's hilarious all the things Klout believes I'm influential about!

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  11. Something weird - I had a score in the 30s until I added my Facebook acct. It merged everything (twitter, linkedin, tumblr, etc) and knocked me down to 23 and deleted all my influences. Apps are crazy.

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  12. Edie, I just 'K' you and put you as an influencer...at least I tried to. Did it work?

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  13. Edie, thanks so much. I've been a part of Klout for awhile, but you gave me some information I did not know!

    Appreciate you!

    Dianne

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