A guest post by Mary Denman
|Jack & Kimberly, Your Carolina|
Last Friday, I headed to a local TV studio called Your Carolina to watch Edie Melson be interviewed about her latest book, Winning the War at Home. And what I saw is worthy of review.
The first thing Edie did right was to develop a press kit about her book and then distribute it to the local media stations. As a result of that, she was scheduled for a very popular show called Your Carolina.
Secondly, Edie knew her material. Yes, she had written the book, but she knew what was important to communicate – that this book is a resource for others who are going through the difficulty of sending a loved one off to war. She’s been there so she spoke with love, conviction and authority.
|Edie Melson on air|
Something else she did right was to arrive early. I know because she picked me up first at 9:00 a.m. and we were downtown and in the studio by 9:30 – thirty minutes before the show started. She was relaxed and had plenty of time to mike up before she went on air.
Next, Edie dressed well for the interview. Edie always dresses nicely but she chose her clothes carefully. She wore varying shades of gray which is a good color combination for her, but would also look good on air. Had she worn stripes or neon colors, the attention might have been on her clothes instead of what she had to say.
|Edie with Jack & Kimberly|
Then, when she finally got in front of the camera, she sat a little forward on the sofa and focused on the co-hosts, Jack and Kimberly. The rest was a natural exchange between them and she appeared calm and collected.
It was a great interview and you can watch it here.
So, whether or not you have an interview scheduled, you can still learn from Edie. Promoting your book doesn’t have to be as self-focused as you think. Edie’s heart is to help encourage others. Not book sales. As she reaches out to help others, the book sales follow.
|Edie, Jack & Kimberly on the big screen|
Mary Denman is a writer who also loves photography. Or a photographer who loves writing. As a freelance writer, Mary has had articles published in various forms ranging from Focus on the Family publications to magazines to devotions to op-ed pieces. She has also completed her first novel and started her second. She's a member of several professional writing organizations including ACFW, My Book Therapy, and Word Weavers.
As a professional photographer, Mary has had photos published in both print literature and online. Her shots have been used by businesses and by fellow authors alike. Her philosophy is to catch a moment that reflects God’s beauty and creativity, whether in nature, in life or in the face of her subjects. And as a writer herself, she understands what authors need in a headshot. Mary blends the two mediums of writing and photography on her blog. www.marydenman.blogspot.com.Married for 24 years to husband Todd, they have home schooled their five children with their eldest in college.