I don't do this often, but in this season I love what writer Jennifer Slattery is doing on her blog for December. Stop by and be encouraged as she lists a top 20 of this year's blog posts. These aren't posts by her, but ones written by others.
Now back to our regularly scheduled post!
by Edie Melson
For several years, blogging has been touted as the end all way of reaching an audience—especially for writers of all types. Now, enough time has passed that it’s possible to get a good statistical foundation of whether or not blogging really is a good use of a writer’s time.
I know, I can hear the groans from here, and I feel your pain. Everyone was promised, “Blog and they will come.” Well, that is only partly true and here’s the nitty gritty of blogging.
Blogging works for writers under these circumstances -
- The blog/blogger has a clear purpose to blogging.
- The audience is clearly defined. (For example, a novelist is writing for readers—not other writers)
- The blog fits the picture of who the writer is. Or, in other words, it enhances—not contradicts—the author’s brand.
- The rest of your branding makes sense with your blog.
- The point of the blog is vague and undefined.
- The audience isn’t clearly defined.
- The blog leads readers to a different picture of the writer—not a deeper picture—but totally different.
- Do you have a blog?
- Is your audience for it growing?
- Does it deliver results?
And . . . Don’t forget to join the conversation!