Your blog should make sense with your brand. It should help complete the picture of who you are. This goes hand in hand with last week’s post about audience. It also takes into account the purpose of your blog. All of these things must work together to present a clear picture of who you are and what you have to offer your audience.
Trying to figure out your brand can sometimes difficult. Here are some things to consider when looking for your brand:
- What is your passion? You’ll only be able to sustain a blog about something you’re passionate about.
- What do you know that could help someone else? We all have things we’re good at.
- What do you want to become an expert about? If you want to learn about something the best way to do it is teach someone else.
The final thing to do is get started. All blogs evolve and get better with time. All the research in the world can’t take the place of actually doing the work. So don’t hesitate, take a chance and try out blogging!
And . . . don’t forget to join the conversation!