In years past, the emphasis with writing was simply that—writing. Now, as our society has become more and more visual we, as writers, must also evolve. This is especially true on the Internet. We must broaden our horizons and become designers. Trends and statistics are clear; in less than 5 years 85% of what is viewed on the Internet will be video.
Important Factors to Consider
- Wide margins – approx 12 words per line max.
- If your text is longer than 1-2 printed pages, try to break it up into separate web pages. It’ll be easier to read and the pages will download faster, especially if the user has a dial-up connection.
- Avoid a busy background or frame.
- Consider contrast between text and background. Although white is a good background color, consider a shade that is barely off-white as this is usually easier on the eyes.
- Choose your font wisely. Times New Roman isn’t a good choice for reading on the computer. Arial, Helvetica, Verdana and Georgia are better choices. (This site is designed using only Verdana) Also take into account font size.
Things to Consider
- Study the web pages you go back to again and again. Make a list of what catches your eye.
- Look at web pages that frustrate you and make a list of your frustrations.
- Notice why the pictures and graphics help hold your attention when you're reading a magazine article.
Now it's your turn. Where do you go to stay plugged into the digital revolution?
Don't forget to join the conversation!